MediaSense publishes its fourth guide in the Insight Series examining considerations and best practice for buying open web inventory via the major ad platforms and their Audience Extension Networks (AENs).
By Chris Williams
Marketers seek the best methods of determining how their media investments return value to the company. Market Mix Modelling has re-emerged as the gold standard for this task and yet it has evolved. Now MMM is available as SaaS model which changes the way it should be contracted.
By John Charlesworth
John Charlesworth, Director of Client Relations at Active International explains how using corporate trade as a cost-free catalyst can address wider company challenges, without changing marketing budget, process, agency, or quality.
By Nick Manning
Principal-based or Proprietary Media is a hot button for Procurement following the recent ANA study. In this article Nick Manning looks at the truth behind the headlines and provides guidance on how to calculate the value on offer.
By Helen Thompson
ESG & sustainability were second only to the impact of GenAI in terms of share of agenda at ProcureCon Marketing Europe. Marketing Procurement iQ reports on the key takeaways.
By Nick Manning
MMC’s Nick Manning explores the second day of Marketing Procurement iQ’s inaugural conference at the Kia Oval, with the myriad ways in which the landscape of marketing is shapeshifting and what this means for procurement
By Stephen Broderick
Financial auditing has had to evolve with the proliferation of digital channels to ensure agencies are keeping to the commercial terms of their advertiser contracts, says Stephen Broderick, CEO of Media Marketing Compliance.
By Nick Manning
With myriad choices in the modern media market, Chairman of Media Marketing Compliance (MMC) Nick Manning explores the landscape of channel and audience fragmentation, how to capitalise on opportunity and to minimise risk
By Mark Andrews
It’s time to rethink attitudes to audits and the way we carry them out, says Mark Andrews, Senior Consultant at ID Comms.
By Cliff Campeau, Principal, AARM
Artificial Intelligence is poised to reshape the advertising industry, says Cliff Campeau of Advertising Audit & Risk Management
The 2024 Global Benchmark Report for Offshore Production reveals 90% of respondents are now offshoring creative production services, representing considerable growth in the model.
APR Production Webinar Insights
Understanding the needs and nuances of the creative production vision is essential to getting the right director or photographer on your production project at the right cost
by Wojciech Raś
In the latest article in the series, Managing Director of Progmatic Media Wojciech Raś, delves deeper into the levels of media pitch preparation, writing and aligning the project charter and mapping the relevant resources.
According to a new report of 500 marketing decision makers, nine in ten (95%) say that staying on top of agency investments and maintaining open communication helps nurture long-term partnerships with their agencies
By Tracey Barber, Havas Creative
Global Chief Transformation and Growth Officer, Tracey Barber explores her insight about the broken agency/client model, the differences between agencies and brands and a critical lack of understanding
By Hasan Arik, Chief Product Officer and Founder, Redmill Solutions
Pitching can be a long and arduous process, Hasan Arik of Redmill Solutions explores does the pitch need to be ditched? Or can it still prove useful and effective in the modern age?
By Jim Wallace
Agency Management and Marketing Operations Expert at Blum Consulting Partners Jim Wallace outlines a checklist of questions for those questioning the true home of agency management
By Cliff Campeau
2023 will see budgets either frozen or reduced, but there is some good news. Cliff Campeau offers five steps to offset marketing budget reductions.
Niku Banaie, Founder and CEO of The Upside
As new spaces evolve in the metaverse, The Upside’s Founder Niku Banaie explores how adaptations must be made for procurement professionals to comply with new standards, laws and ethics
By Claire Randall
As costs continue to climb, from crew rates to fuel costs and everything in between, Claire Randall considers how it may now be necessary to consider alternative approaches to production.
By Fiona Foy
Media Marketing Compliance’s Fiona Foy explores what marketing and procurement need to review as inflation soars
By Nick Manning
The pandemic created extraordinary changes in business life and reset ways of working. Nick Manning discusses how procurement professionals are having to deal with new challenges to meet stakeholder expectations.
By Nick Swimer
Reed Smith’s Nick Swimer advises on the frameworks and models which accompany the rise of programmatic advertising; emphasising the necessity for diversification of templates between both agencies and brands.
By Ina Nießler
Ina Nießler discusses why decoupling asset production allows marketers more quality time to focus on strategy, increasing the influential role of marketing within the company.
By Kate Howe
In the last of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
By Keri Bruce
With an unknown delta of 15% and the ANA launching a new study, what can advertisers do to stop wasting billions of dollars and funding an opaque ecosystem?
Interviews
