Subject Matter Expert

18 Influencer platforms that will help you manage your campaigns

Influencer marketing focuses on using influential individuals to drive a brand message to a larger market. 

Often used alongside social media and content marketing, influencer marketing has exploded in recent years. According to a 2021 benchmark report, it is expected to be a $13.8 billion industry this year, with 65% of marketers having used it over the past 12 months. 

However, with growth comes an inevitable complexity which marketers must learn to navigate. 

For example, even the classification of influencers can be complex:

• Micro-influencer: less than 15,000 followers 
• Regular-influencer: between 15,000 and 50,000 followers
• Rising-influencer: between 50,000 and 100,000 followers
• Mid-influencer: between 100,000 and 500,000 followers 
• Macro-influencer: between 500,000 and 1,000,000 followers 
• Mega-influencer: more than 1,000,000 followers

Marketing Procurement iQ have pulled together a list of 18 different influencer marketing platforms that help marketing teams understand influencer data and ultimately drive value and meaningful brand exposure. 

Whilst this is not an exhaustive list, it does highlight some of the key players in the market at the moment…

AspireIQ is a self-service platform, working with Instagram and YouTube, and has a database of over 150,000 influencers. There are certain entry requirements for influencers to join and brands can search AspireIQ’s database. 

There is also a “Quickmatch” function, which matches brands and influencers. This allows brands to find the right influencers to boost their brand, and AspireIQ will help nurture this relationship.

Forrester recently named AspireIQ as a ‘Leader’ in influencer marketing solutions and “boasts the best all-around current offering”.

CreatorIQ is software that helps unify and power advanced influencer marketing for the world’s most innovative enterprises. 

Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and aims to drive meaningful measurement.

With 1 Billion Accounts in Real-Time to access, their client list boasts names such as AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever.

Creator iQ is backed by Unilever Ventures the venture and growth capital arm of Unilever.

GRIN claims to be the only influencer marketing software built for eCommerce. From discovery and outreach, to relationship management & campaigns, product seeding, discount codes & affiliate links, content & rights management, sales tracking & deep analytics – their software aims to help with all aspects of influencer marketing.

Since they focus on an ecommerce client base only, it allows for a more bespoke offering, and pushes for growth and scale.

Fohr have run hundreds of influencer campaigns—from $5,000 experiments to million dollar investments—and claim to have learned  the art and science behind hitting goals. 

Their focus is on efficiency and they have over 100,000 influencers to help drive this.

Their Verified Reach tool tells brands if an influencer is reaching who they say they are, and has created a Content Approval App to streamline the content creation process with the influencer and brand.

The Influencer Grapevine offers brand representation and talent management. 

Not only do Grapevine find and vet the influencers for your campaign, but they also track deliverables and deadlines. With a managed service they track the brand’s exposure, awareness, reach, reputation, and SEO. 

On top of that, they deal with the administrative side of influencer management (pitching, negotiating, invoicing, deadline tracking, etc.) and allow brands to focus on creating content and connecting with followers.

The HYPR’s 360° influencer cloud automates and simplifies the influencer marketing workflow. They were rated  #1 by Digiday as the Best Influencer Marketing Platform in 2019 and is created by marketers, for marketers.

HYPR’s search and discovery tool helps you identify the right influencers to work with, from millions of accounts. Instantly find creators who engage your target audience on subjects that matter to you and them.

They add 8000 profiles daily to their database of potential influencers and they feature from over 100 different countries.

Influencity is an AI-powered influencer marketing platform that allows brands to obtain total Influencer Relationship Management on a single comprehensive platform. 

They provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.

Clients include the likes of Nestle, Samsung and Oglivy.

Lefty helps brands & agencies manage top-performing influencer programs: talent discovery & qualification, relationship management, automated campaign reporting, performance measurement and competitive benchmarking.

They blend an influencer marketing platform with a creative agency and handle briefs and contractual agreements. They have also worked with the likes of Uber and Airbnb. 

Klear is able to match brands with the most relevant creators for their audience, across the leading social networks.

They help influencers that fit brand target audiences and values, and search by topics, locations and much more. Their capabilities are supposedly two times more targeted than any other tool on the market, and the advanced filters allow you to sift through profiles and nurture segmented creator discovery 

Marketers use Mavrck to identify and activate influencers, influential employees and consumer advocates to create authentic insights and content for customer experience touchpoints at scale. 

Using its self-service influencer manager, marketers can also take an automated and performance-based approach to influencer marketing. 

Their clients include the likes of Kraft Heinz, and they define themselves as an all-in-one influencer marketing platform 

PitchBoard is an influencer sourcing service, which takes on identification, invitation and onboarding. It allows campaigns to be set up in ten minutes and removes the process of searching through databases. 

Instead, brands get inbound pitches from qualified influencers and PitchBoard uses predictive analytics to boost ROAS (Return on Advertising Spend).

The PitchBoard platform does allows you to manage the campaign once up and running and utilise the full AI analytics.

Tagger believe in making impactful technological advances and driving industry progress with meaningful thought leadership. With offices around the world and availability in 11+ different languages, Tagger is a truly global enterprise solution.

They’ve developed a unique all-in-one Influencer Marketing and social listening platform designed to uplevel your user experience and your ROI. Not only do they give access to accurate and reliable data, but they make the user experience seamless and secure.

Tagger recently won the ‘Best Influencer Marketing Platform’ at Digiday Technology Awards 2020.

TapInfluence is a SaaS platform that empowers consumers to make better purchasing decisions. Through Influencer Marketing Automation, they help brands put authenticity back into their messaging and communications by connecting them with trusted voices in their industry.

Through the application of science and data, their proprietary marketplace provides an efficient way for brands and influencers to scale the creation, management and measurement of online influencer marketing programs and deliver consumers the type of meaningful and relevant content they desire.

They have over 550k influencers on their platform.

Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. 

Their platform aims to help marketers to invest in the right strategies, streamline campaigns, and scale global programs.

Their clients include L’Oréal, Revlon, Calvin Klein, Coach, and Samsung.

TRIBE was founded in Australia in 2015 by Jules Lund and has since expanded into the U.K. and the U.S. TRIBE has connected 6000+ brands like Unilever, Amazon, American Express, Facebook, Mars and Diageo.

As an award-winning platform, they help marketers unlock instant branded content from influential creators and allows brands to increase their marketing efficiency via their platform that can be accessed through an annual subscription or pay-per-use. 

They also provide a TRIBE Inbox, which ensures comms, sampling, approvals, payments and 1:1 feedback are handled in the same place.

Upfluence is the only influencer platform that lets you identify your most influential customers and fans. Brands can collect social data when visitors are browsing their site or during checkout, analyze their social data, and add them to your affiliate campaigns.

On Upfluence, brands have access to the most relevant influencer profiles across all social media platforms, and have various filter options to help pick the right influencers for campaigns. 

Wearisma was one of the first influencer marketing platforms. Since their inception in 2015, they have been powering global brands like Made.com, New Look, H&M with software, insights, and reporting. 

Their mission is to build a machine to do your heavy lifting on repetitive tasks and build intelligent technology that works in the background. Wearisma’s Intelligent Influencer Marketing Software solution provides clients with access to an all-inclusive influencer marketing platform. 

They allow for campaign management through activity monitoring tools, list sharing features, and reports.

#paid, despite being an influencer platform, aims to move away from the term influencer. Instead, they view their technology as a way to make creators. 

Their USP is matching brands with creators who are actually fans of the company, providing a more authentic form of marketing. 

Using Handraise™, they can take a brief and match brands with the ideal creator for a campaign.