Media Management

Diversity: Brand Advance and Teads Announce New Global Partnership

Teads, the global media platform, and Brand Advance, the leading diversity media network, have recently announced a new global partnership to deliver meaningful change in media.  By connecting Teads’ global demand from some of the world’s top advertisers with Brand Advances’ network of diverse publishers, the partnership aims to drive revenue to minority publishers and connect brands to more diverse audiences.

Brand Advance’s media network of more than 500 publishers has set out clear goals to see diversity included, funded, and supported within the industry. With huge consumer reach around the world, the Brand Advance team is now aiming to make this inventory more accessible to the global market with one of the most premium and well respected adtech platforms.

The Brand Advance network supports diverse audience categories such as LBGTQ+, Black, Asian, and disabled and includes titles such as Attitude, Diva, Black History Month, Chapter Z, Jewish News, DisabledUnited and many more. By partnering with Teads, brands will now be able to access these audiences frictionlessly via its buying platform.

Teads’ end to end technology provides a curated ecosystem by connecting quality publishers and brands. Through high-attention formats and respectful ad-experiences, Teads’ outcome based buying guarantees results for brands and revenue for publishers.

For more than two years, Teads have been strong advocates for brands to advertise responsibly. As a founding member of the WFA’s Global Alliance For Responsible Media, the platform has encouraged advertisers’ to consider how their media spend can drive a more equitable society. The partnership with Brand Advance is the next step in this mission. By integrating the diverse media network, Teads’ platform can help support smaller publishers growth through premium monetization, whilst maintaining the high standards of a brand safe, quality environment that customers expect.

Dilip Shukla, Managing Director of Brand Advance said “This partnership will speed the delivery of much needed revenue to the many diverse publishers that we partner with around the world and make it easier for leading advertisers to reach diversity at scale. This will not only provide growth for diverse publishers it will also support the communities they are made by and for.”

Justin Taylor, MD Teads UK said “This partnership is a perfect fit of values, technology and ambition. By connecting with Brand Advance, we’re enabling our advertiser and agency partners to support minority publishers, not just through a ‘diversity’ buy, but as part of everyday media plans. This is a huge step forward for an equitable and sustainable media ecosystem.”