Creative Production

Marketing Procurement iQ agree media partnership with HS Creative Operations London, New York and APAC 

As Henry Stewart’s Creative Operations ‘in-person’ conference preparations get underway, Producers and Procurers iQ has announced the official media partner for Europe’s leading Creative Ops conference to be held in London, as well as New York and a virtual event for the APAC region.  

Creative Operations is the discipline responsible for making the creative workflow of a business more structured and streamlined for content creators, so they can produce their best creative work.

The initial conference, to be hosted in London on March 18th, will be ‘in-person’ for the first time since the last live event held in March 2019. It will address those in the industry working in-house, agency-based and also those as part of a unique structure that fits neither.  

For those interested in attending, you can save £100 by taking advantage of the Early Bird offer which ends this Friday.

The event examines and explores the different models in which creative operations exist, and provides content that is relevant for everyone wishing to discover, review or dissect the latest innovations and equip themselves with a state-of-the-art toolkit. 

Speakers on the day will include Jim Hubbard of WDC, who again is Conference Chair as well as Julia Arenson from Specsavers talking about Specs Agency: A View from the Inside,  Farfetch’s Charlotte Cole presenting The Value of Creativity and Peter Davies of ASOS who will be covering The Scale of Creativity – An Insight into ASOS Studios. Sky Creative’s Melanie Burger will also give an insight into Overcoming Newton’s First Law – fighting inertia. 

Also speaking will be the excellent Elisabeth Knulst from EMM Consultancy, who returns to present a case study on Danish online retailer HEMA, as well as Vineet Raheja from ITV and Carlos Perez from Zalando, Tom Smith from Aviva and Theresa Regli of Vox Veritas Digital.

The conference will also have some lively panels featuring Nicky Russell of WDC, Caroline Pay of Headspace, Clair Carter-Ginn of Forecast Agency, Jessica Ezeogu from M&C Saatchi, Craigh Lewis from Fender, Brett Melvill-Smith from Twitch, The Body Shop’s Natalie Brewster and Mark Stocker from The Very Group.

Delegates can also get an insight into what’s coming down the tracks from leading vendors including Robert Berkeley of EKCS looking at How to deliver more for less in 2022 – Do you want to do more for less? Other partners presenting are Extreme Reach, Aquent Studios and We Are Amnet. Once again Flock are the official event partners.  

By the end of the conference you will have learnt about keeping up with the demand for real-time content production, how to identify and avoid pitfalls in the creative process, how to master the interaction of business acumen, creativity and technology, to control the sea of data to create meaningful reports and dashboards and about the standardisation of the the intake process to drive efficiencies in workflow. 

It will also cover how to create effective feedback cycles: annotation, content review and approval, to demonstrate a team’s value proposition, how to utilise creative resource planning and optimisation and how to lead change within the organisation. 

Producers and Procurers iQ are also the official media partner for Henry Stewart’s Creative Operations conference in New York on May 4th 2022, as well as the APAC conference on March 24th, which will be available to access online.