Marketing Procurement

Robin Seasock appointed to CEO at Decideware

Industry-leading agency management platform Decideware, used by major Fortune 500 brands, has appointed Robin Seasock as new CEO. She will succeed VJ Ratnam who, after 23 years as CEO, has announced his retirement.  

Women of Influence

Marketing Procurement iQ, in partnership with Decideware, publishes the Women of Influence series which explores and celebrates the achievements of leading women in creative production and marketing procurement. We are delighted to see Seasock, who has championed the series, become a Women of Influence herself.

Seasock, previously COO and CRO, joined Decideware in 2018 as, what the company calls, “the voice of the client”. Fueled by her 20+ years of marketing, procurement and operational experience across several global brands, Decideware says that she quickly had a positive impact on the business, stating her success for Decideware and its clients, which is rooted in collaboration and integrity, driving a culture of continuous innovation, they report. 

Commenting on her new position and why she believes the future of Decideware is so bright, Seasock says: “Decideware is privileged to work with many of the top advertisers in the world, helping to bring clarity to their agency relationships. Decideware has been at the forefront of agency management technology innovation for nearly 20 years and we are not about to slow down”.

She continues, “We recognized years ago that it is not enough to just deliver software – our team sets brands up for success with insights and business intelligence to make more informed decisions about their agency relationships and marketing investments.  I stand with an incredible team of people that will continue to deliver innovation in this nuanced and ever-changing business”.     

Explaining how Decideware specifically helps marketing procurement, she reflects: “I started my career in procurement and the reality is that marketing procurement’s performance is largely still measured by cost savings and marketing is measured on sales performance. Instead of focusing on what sets procurement and marketing apart, the key is to focus on their shared goal, and that is to obtain the best agency work possible at the right value”. 

Seasock continues, “Decideware helps clients automate areas such as their scope of work, production spend management, agency roster programs and delivers insights into the agency performance. Procurement quickly becomes a trusted advisor and an enabler for the CMO because (for the first time) they have agency managment data and insights at their fingertips. What used to take days or weeks to collect is now available immediately”.   

About Decideware

Decideware explains that its mission is to provide clarity into their client’s creative agency relationships. Centered around their industry-leading SaaS platform, they automate and optimize the processes needed to conduct business with agencies. Once fully implemented into their client’s agency management structure, they can then leverage that data to provide unmatched, actionable insights to decision-makers in real time. Recently acquired by Volaris (Constellation Software), they are working to continue to offer great service and value to the clients of today and tomorrow.  

To learn more about Decideware and the Agency Lifecycle Management Platform, Decideware Advisory, and Decideware Business Intelligence, visit Decideware.com.