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Marketing Procurement
Marketing Procurement & Financial Management Summit: Amsterdam February 2023
Marketing Procurement iQ is hosting a dedicated summit focusing on financial management within marketing procurement, February 23rd in Amsterdam
Marketing Procurement and Financial Management Summit
February 23rd, Eye Film Museum, Amsterdam
Agenda & Speaker Biographies
Marketing Procurement iQ are hosting a dedicated summit focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers.
To allow delegates to get the most valuable exchange of ideas and insights from the summit, the event is only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.
If you have not had an invitation but would like to attend please email editorial@pxpiq.com requesting a delegate place at the MarPro Summit. This free to attend event is exclusively for brands and is not open to agencies or vendors.
Agenda and Speaker Biographies
Programmatic and agency-owned Inventory Media – why are Advertisers constantly being steered towards non-disclosed models?
Stephen & Fiona will explain some of the pitfalls of signing up to Agency owned inventory deals and highlight the many benefits of using transparent solutions.
Speaker Presentation with Q&A: Stephen Broderick, Managing Partner, Global, Media Media Marketing Compliance
Managing Marketing Spend Efficiently in Challenging Times
As global economic issues put pressure on companies to maximize their marketing investments, marketing procurement continues to play a vital role in delivering greater value to brands. RightSpend will examine the various factors impacting costs today and highlight what works and what doesn’t in helping brands achieve greater transparency in their agency spend.
Speaker Presentation with Q&A: Iain Seers CEO, RightSpend
Taking control of your assets
Undoubtedly the biggest trend and overarching theme of the last 5-10 years, is advertisers taking back control of their assets. Designing the right ecosystem of production partners is an essential first step. In this session, Claire will identify the biggest drivers of improved cost, quality and agility in production.
Speaker Presentation with Q&A: Claire Randall at Claire Randall Consulting
Buffet Lunch
Why advertisers must not rely on media buying templates as a one size fits all.
Nick Swimer will discuss media planning and buying contracts and the dangers of adopting a one-size-fits-all template. The global approach to buying, internal processes, regulatory landscape across markets, the multiplicity of players in the digital supply chain, and scope creep of commercial issues infiltrating templates could result in significant lost value where templates are used unchecked.
Speaker Presentation with Q&A: Nick Swimer, Media & Entertainment Partner, Reed Smith
Afternoon Tea
Discussion and Analysis Workshop
The day finishes with a client-led debate where delegates will have the opportunity to discuss the key findings from the day, exchanging knowledge with their peers and gaining shared insights into four key areas of media transparency, marketing costs, production efficiencies & talent management.
Chaired by Geoff Hall, Founder & Publisher, Marketing Procurement iQ www.pxpiq.com
Networking and Drinks
Speaker Biographies
Stephen Broderick, Managing Partner, Media Marketing Compliance (MMC)
Stephen was key in founding the financial compliance industry back in 2000 when he founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain. Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since. Stephen was also part of the senior team that managed the ground-breaking 2016 ANA “Transparency Report” into the US media market. In 2020, Stephen was one of the founding partners of MMC, achartered accounting firm that specialises in marketing transparency.
Fiona Foy, Americas, Media Marketing Compliance (MMC)
Fiona manages the Americas for Media Marketing Compliance. With over 15 years of global marketing procurement experience across a number of industries she has a wealth of commercial and contractual knowledge having managed most marketing categories and understands the benefits financial transparency can deliver to the client-agency relationship. In 2020, Fiona was one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency.
Iain Seers, Chief Executive Officer, RightSpend
Iain has over 20 years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands. Having been at the forefront of many multi-discipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world. RightSpend has made a name for itself in the Marketing Procurement industry delivering savings, efficiencies and insight using proprietary data, current clients include 30 of the top 100 global brands.
Claire Randall, Founder & CEO of Claire Randall Consulting
Claire started out as a TV producer at Saatchi & Saatchi London. In 1996 she formed the company to manage all TV Production for a large global advertiser across all brands, on an exclusive basis. Over the years, Claire has expanded the company to other advertisers, extended its geographic footprint and broadened the offering to encompass all aspects of production management, including strategic consulting on agency production models and content ecosystems. Claire Randall Consulting now has offices and consultants throughout EMEA, North America, LATAM, and APAC and is a world leading advertising production consultancy. Claire is a well-known figure in the industry, consulting and advising for industry bodies such as ISBA (Incorporated Society of British Advertisers), the IPA (Institute of Practitioners in Advertising) and the ANA (Association of National Advertisers)
Nick Swimer, Media & Entertainment Partner, Reed Smith
Nick Swimer is a media partner in international law firm Reed Smith based in London. He was previously head of legal at Channel 4 and spent five years running Sacha Baron Cohen’s comedy and entertainment production company. He specialises in TV, Film and Advertising Law.
To reserve your place
If you have not had an invitation but would like to attend please email editorial@pxpiq.com requesting a delegate place at the MarPro Summit. This free to attend event is exclusively for brands and is not open to agencies or vendors.
About Marketing Procurement iQ
Marketing Procurement iQ is the only online global platform that focuses exclusively on advertising and marketing implementation, delivering an exceptional business intelligence resource.
Marketing Procurement iQ specialises in covering marketing procurement, media management, category management, marketing operations, marketing services, in-house agencies, creative production and creative operations.
We provide insights into five key areas: People, Process, Partners, Technology and Ethics & Ecology across three regions AMEA, Americas and APAC.
The highly regarded ‘Big Interview’ series includes Women of Influence; Masters in Marketing Procurement and Leaders in Creative Production.
Our respected editorial examines the full spectrum of industry issues, challenges and opportunities. We cover in-depth interviews with leading industry figures, thought leadership articles, business intelligence analysis, insight data, opinion pieces, implementation case studies, best practice management insights, specialist sector reports, subject matter expert insights, industry research reports, cutting edge technology reviews and knowledge sharing.