Marketing Procurement

Marketing Procurement & Financial Management Summits: Autumn 2023

Marketing Procurement and Financial Management Summit

London – Singapore – Sydney

Agenda & Speaker Biographies

Following on from our summits in Edinburgh, Chicago, New York, Amsterdam, San Francisco and Zurich, Marketing Procurement iQ are delighted to be hosting three more dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summits are free of charge to leading advertisers.

The new dates announced for the autumn of 2023 are:

• London on September 19th
• Singapore on October 19th
• Sydney on October 26th

To allow delegates to get the most valuable exchange of ideas and insights from the summit, these events are only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.

Agenda and Speaker Biographies

Programmatic and agency-owned Inventory Media – why are Advertisers constantly being steered towards non-disclosed models? (All Summits)

Stephen will explain some of the pitfalls of signing up to Agency owned inventory deals and highlight the many benefits of using transparent solutions.

Speaker Presentation with Q&A: Stephen Broderick, Senior Partner, Global, Media Media Marketing Compliance

Managing Marketing Spend Efficiently in Challenging Times (London & Singapore)

As global economic issues put pressure on companies to maximize their marketing investments, marketing procurement continues to play a vital role in delivering greater value to brands. RightSpend will examine the various factors impacting costs today and highlight what works and what doesn’t in helping brands achieve greater transparency in their agency spend.

Speaker Presentation with Q&A: Iain Seers CEO, RightSpend

Driving Efficiencies In Content Production (All Summits)

Given the impact of inflation on production, 2023 is likely to be the year of advertisers wanting more for less, with a greater emphasis on speed to market. Budgets are shrinking but deliverable lists are not, so we need to be more innovative than ever when it comes to creating quality content at scale. In this session, Claire Randall will identify the biggest drivers of improved efficiency and agility in creative content production

Speaker Presentation with Q&A: Claire Randall at Claire Randall Consulting

Why advertisers must not rely on media buying templates as a one size fits all. (London & Sydney)

Nick Swimer will discuss media planning and buying contracts and the dangers of adopting a one-size-fits-all template. The global approach to buying, internal processes, regulatory landscape across markets, the multiplicity of players in the digital supply chain, and scope creep of commercial issues infiltrating templates could result in significant lost value where templates are used unchecked.

Speaker Presentation with Q&A: Nick Swimer, Media & Entertainment Partner, Reed Smith

Who Owns The Agency Relationships… Marketing Or Marketing Procurement? (London & Singapore)

Nick Sparey of RAUS Global argues that when it comes to agency relationship management marketing procurement teams are in the driving seat with their plethora of tools and processes to help sustain mutually beneficial commercial partnerships for their organisations.

Speaker Presentation with Q&A: Nick Sparey, Senior Partner. RAUS Global

The Good, The Bad, The Ugly (London only)
AI is one of the hottest tech topics at present and is having a potential impact on all areas of content and creative
output as well data management and procurement practices. We examine how AI will affect prices, people,
processes and productivity.

Daniel Rawles, Innovation and Growth Director, Quin AI & Innovation Director (Consulting), Ogilvy

Navigating stormy waters: a procurement specialist’s guide to leveraging changing media pricing and economic volatility (Singapore only)

Marketing and procurement specialists face significant challenges in the current landscape, including reduced marketing budgets, decreased consumer buying power and fluctuating media prices. Joakim Attack highlights how these changeable dynamics can be leveraged as an opportunity to create a blueprint for a more resilient media investment strategy that drives long-term sustainable growth.

Speaker Presentation with Q&A: Joakim Attack, Chief Commercial Officer, ECI Media Management

“So you Think you Know about Media” (Sydney only)

This session is not designed to give you all the answers. Nobody has them! It is designed to give you some of the most important questions. The key areas we will touch on: Can Data replace Creativity? Why bother with Broadcast Media? Your Role in a Programmatic World? Creative & Media people don’t talk anymore. Do the Big guys Buy the best? You love Media KPIs but …

Speaker Presentation with Q&A: Eric Faulkner, Chairman & Partner, Madclarity and Mark Leone, Managing Director & Partner, Madclarity

Managing Marketing Procurement – Balancing the relationship between marketing &
procurement. (Sydney only)

As most large advertisers now have dedicated procurement teams to help ensure that relationships & contracts (that can be worth $m’s) are negotiated & managed by professionals, how do Marketing Professional serve “two masters” – Marketing & Procurement. It is an easy topic to talk about – shared goals, aligned objectives and outcomes, but the reality of getting there is not always straight forward and the steps you need to take too can differ, depending on the maturity of the organisation and the talent within. One expert in the field, Chris Graham, will share his experience on how to best navigate the challenges and demonstrate the value that comes by bringing these teams together to deliver the company agenda.

Speaker Presentation with Q&A: Chris Graham, Head of Global Media Accountability & Sourcing, McDonald’s

The future of in-housing – a deep dive into one of the fundamental trends shaping the
marketing industry. (Sydney only)

Today 78% of marketers in Australia are working with an in-house agency, up from 63% two years ago. The trend is accelerating, and more marketers are doing more work in-house than ever. In this session, Chris Maxwell, CEO of marketing transformation consultancy -lution and Chair of the In-House Agency Council will share research into the Australian in-house agency landscape and how marketers are driving efficiency, effectiveness and speed with an in-house model.

Chris Maxwell Founder & CEO, -lution & Executive Chairman, In-House Agency Council

Speaker Biographies

Stephen Broderick, Senior Partner, Global, Media Marketing Compliance (MMC)

Stephen was key in founding the financial compliance industry back in 2000 when he co-founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain. Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since. Stephen was also part of the senior team that managed the ground-breaking 2016 ANA “Transparency Report” into the US media market. In 2020, Stephen was one of the founding partners of MMC, achartered accounting firm that specialises in marketing transparency.

David Reid, Senior Partner APAC, Media Marketing Compliance (MMC)

David is one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency. He oversees MMC’s APAC offices in Australia and China along with India. As a former Finance & Commercial Director of an APAC network agency with over 20 years’ experience in the industry, David is responsible for client service and audit operations for APAC based local & global advertisers. Highly experienced in agency/advertisers MSAs, David has advised various industry bodies (including AANA & ANZA) on current financial transparency/contract issues

Iain Seers, Chief Executive Officer, RightSpend

Iain has over 20 years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands. Having been at the forefront of many multi-discipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world. RightSpend has made a name for itself in the Marketing Procurement industry delivering savings, efficiencies and insight using proprietary data, current clients include 30 of the top 100 global brands.

Jamie Pierre, Client Services Director – Asia, RightSpend

Jamie has over 12 years’ of experience in marketing and advertising spanning Europe and Asia. His passion lies in harmonising the relationship between brands and marketing agencies, effectively bridging the gap. He is a trusted consultant for procurement and marketing leaders, guiding them to strike the perfect balance between cost-efficient strategies and impactful campaigns with a focus on optimal value and returns. He previously led the commercial operations in Asia-Pacific for a prominent marketing and advertising technology business based in Hong Kong. Jamie now resides in Singapore, supporting RightSpend global and regional clients to make wiser marketing investments

Claire Randall, Founder & CEO of Claire Randall Consulting

Claire started out as a TV producer at Saatchi & Saatchi London. In 1996 she formed the company to manage all TV Production for a large global advertiser across all brands, on an exclusive basis. Over the years, Claire has expanded the company to other advertisers, extended its geographic footprint and broadened the offering to encompass all aspects of production management, including strategic consulting on agency production models and content ecosystems. Claire Randall Consulting now has offices and consultants throughout EMEA, North America, LATAM, and APAC and is a world leading advertising production consultancy. Claire is a well-known figure in the industry, consulting and advising for industry bodies such as ISBA (Incorporated Society of British Advertisers), the IPA (Institute of Practitioners in Advertising) and the ANA (Association of National Advertisers)

Nick Swimer, Media & Entertainment Partner, Reed Smith

Nick Swimer is a media partner in international law firm Reed Smith based in London. He was previously head of legal at Channel 4 and spent five years running Sacha Baron Cohen’s comedy and entertainment production company. He specialises in TV, Film and Advertising Law.

Nick Sparey, Senior Partner, RAUS Global

Nick has over 25 years of experience in the Media and Marketing industry. He started his career as a Media Buyer in Agencies at Havas and Omnicom, before acquiring in-depth specialist knowledge of consulting, auditing and benchmarking with fi ve years at Accenture. He has also spent signifi cant time on the client-side within Marketing Procurement, overseeing the Media and Marketing category strategies at Johnson & Johnson for 13 years. His role included overseeing in-depth SRM programs covering contract compliance, metrics and KPIs. He was also responsible for co-leading 2 global Media Agency pitches across 90+ countries. Nick is based in London

Daniel Rawles, Innovation and Growth Director, Quin AI & Innovation Director (Consulting), Ogilvy

Daniel is a passionate, innovative leader in technology and marketing. As a director of product innovation and growth, he helps global enterprises and startups capitalize on emerging opportunities through strategic use of the latest technologies and user insights.

With over 25 years of experience delivering hundreds of cutting-edge products, Daniel has collaborated with major brands including EY, HRP, Nike, AMEX, BP, F1, and Samsung. He has also founded successful product development agencies, launched SaaS products and offers technology consultancy for top agencies such as Ogilvy & Mather.

Most recently, Daniel has focused on implementing AI technologies to enhance SaaS platforms like QUIN AI, Bloomreach, and Rightspend. He thrives identifying product gaps, leveraging user trends, and guiding businesses to grow through strategic innovation.

Joakim Attack, Chief Commercial Officer, ECI Media Management

Joakim’s career started at Nestlé in the 1990s and he has since accrued a wealth of expertise from senior marketing and sales positions in the FMCG, electronics and energy industries, including at LG Electronics, Statoil and Storck. He was one of the founding partners at ECI Media Management in the early 2000s and, as Chief Commercial Officer, is one of the senior team behind its growth into one of the world’s leading media management companies. Blue chip brands from across the world benefit from Joakim’s deep expertise and experience in media investment management, media performance auditing, KPI development and global pitch management.

Eric Faulkner, Chairman & Partner, Madclarity
Faulkner started his life working in agencies – JWT London, O&M Johannesburg and Sydney. Thirty years ago he established the first Media Consultancy in Australia and with Leone’s help, grew it to be the no 1 in Australia, New Zealand and SE Asia. He launched Madclarity with Leone in 2016. These days, whilst spending a little more time on the golf course, and a little less behind a laptop, Faulkner is still involved in shaping the direction of the company and supporting both the Consultancy and Coaching arms of the business.

Mark Leone, Managing Director & Partner, Madclarity
Leone has 20 years’ experience at the top Media Consultancies in Asia Pacific. At Faulkner Media Management (FMM) he was Head of Client Service, built the New Zealand operation from scratch and then created the first independent media consultancy in SE Asia. Over the past seven years, with Faulkner, he has built Madclarity from zero to be the fastest growing and most respected media consultancy in the country. Leone is still actively involved in the company’s Coaching, Consultancy, Agency Review and Benchmarking work for their clients

Megan Broberg, Senior Consultant, Claire Randall Consulting
Megan has over 15 years of experience in advertising and production with a career spanning everything from creative services, traffi c, TVC / content production, to operations and change management. She has worked for a range of agencies in both Australia and the UK including Publicis Mojo, Grey, Clemenger, Leo Burnett and Hogarth. She spent the past few years as an independent operations consultant before joining CRC in 2020.

Chris Graham, Head of Global Media Accountability & Sourcing, McDonald’s
Chris has over 22 years of experience working in the marketing industry. This started at Faulkner Media Management, which was Australia’s leading media consultancy supporting over 50 APAC advertisers. Since 2013 he has been at McDonald’s, where he was the Head of Media for Australia for 4 years, before he moved into a Global Media role. Then 4 years ago he joined the Global Marketing Sourcing Team, where his core sourcing responsibility is media, but has since expanded to include CRM, production and market mix modelling. A consistent theme throughout Chris’s career has been helping advertisers maximise the business contribution from their agencies, via a range of agency management practices.

Chris Maxwell Founder & CEO, -lution & Executive Chairman, In-House Agency Council
Chris Maxwell is a senior marketer and business leader with 20 years’ experience across Australia, Asia Pacific and North American markets. Chris is founder and CEO of -lution, Australia’s leading marketing transformation consultancy focused on in-house and hybrid agency models. Through -lution Chris and his team have built, run and optimised more in-house agencies than anyone in Australia. Chris is also Executive Chairman of the In-House Agency Council (IHAC), Asia’s leading industry body for in-house and hybrid agencies. Through IHAC Chris and his team share best practices, build capability and advocate for the in-house and hybrid agency industry. Prior to this Chris spent 13 years on the client side in senior marketing roles for ABInbev, SAB Miller and Carlton & United Breweries, leading a multi billion dollar portfolio of iconic Australian brands.

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About Marketing Procurement iQ

Marketing Procurement iQ is the only online global platform that focuses exclusively on advertising and marketing implementation, delivering an exceptional business intelligence resource.

Marketing Procurement iQ specialises in covering marketing procurement, media management, category management, marketing operations, marketing services, in-house agencies, creative production and creative operations.

We provide insights into five key areas: People, Process, Partners, Technology and Ethics & Ecology across three regions AMEA, Americas and APAC.

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Our respected editorial examines the full spectrum of industry issues, challenges and opportunities. We cover in-depth interviews with leading industry figures, thought leadership articles, business intelligence analysis, insight data, opinion pieces, implementation case studies, best practice management insights, specialist sector reports, subject matter expert insights, industry research reports, cutting edge technology reviews and knowledge sharing.