Media Management

ISO 27001: Raising the bar for data security and why it matters

In today’s data-driven marketing landscape, security is no longer just an IT issue; it’s a critical business imperative. We live in an era where data breaches and cyberattacks regularly make headlines, with brands and agencies increasingly concerned about how their data is stored, used, and protected.

Media Marketing Compliance (MMC), an independent marketing financial compliance auditor, has recently undergone an external audit of its own processes, achieving ISO27001 Information Security Management certification. This globally recognised standard validates procedures for managing sensitive data and mitigating risks. So why is the ISO 27001 gaining traction in the industry, and why is it essential?

What is ISO 27001?

 ISO 27001 was developed by the International Organisation for Standardisation  (ISO) as a framework that sets the foundation for creating and maintaining an Information Security Management System. An ISO 27001-compliant Information Security Management System (ISMS) is based on three key pillars—confidentiality, integrity, and availability of information.

It is technology and vendor-neutral, designed to help organisations of all sizes and industries keep their information assets secure.

MMC delivers media and marketing financial compliance audits on behalf of advertisers globally, which requires access to highly sensitive data, spend, and billing information.

The shift from conducting on-site to remote audits was accelerated by the COVID-19 pandemic. Remote audits are generally faster and more efficient but bring with them heightened risks related to data transmission, storage, and confidentiality.

MMC therefore investigated ISO 27001 accreditation as part of its commitment to upholding high standards of information security and integrity.

Accreditation was a comprehensive, year-long process covering all aspects of MMC’s operations across EMEA, the Americas, and Asia-Pacific. Each region was externally audited, and MMC had to demonstrate compliance with best practices for information security and its related risk management processes.

“We talk to agencies every day, and a key topic that frequently arises is the protection of their data,” said Stephen Broderick, Senior Partner (Global) at MMC. “Having ISO 27001-accredited processes in place provides agencies and clients with reassurance that MMC is fully committed to safeguarding their information.”

 Risk Management and Business Continuity

While ISO 27001 certification is not legally required, it’s becoming more relevant in the media and marketing sector, which is increasingly data-driven with large amounts of potentially sensitive customer data.

David Reid, Senior Partner, Asia-Pacific at MMC, commented, “As data security demands increase, we understand the critical importance of robust information security. Clients can be assured that as trusted custodians of our clients’ data, rigorous policies and procedures are not only in place but also externally audited to ensure that everyone is living and breathing them.”

Although its core purpose is data protection, ISO 27001’s impact extends beyond simply safeguarding a company’s information. Certification mandates the implementation of an Information Security Management System (ISMS), requiring organisations to continually assess potential risks and implement safeguards, ensuring they are better equipped to handle cyberattacks or data leaks.

Demonstrating Data Compliance

Beyond security, compliance is another major driver for ISO 27001. With regulations like the General Data Protection Regulation (GDPR) and the growing number of data privacy laws worldwide, companies must ensure their practices align with stringent requirements. Failure to do so could result in hefty fines and significant reputational damage.

ISO 27001 certification offers a way to demonstrate compliance with these regulations. “Many of our clients are operating under strict data protection laws, so they want assurance that we’re handling their information properly,” continues David Reid. “ISO 27001 helps us give them the confidence they need.”

The Road Ahead

With cyber threats on the rise and data privacy concerns continuing to shape the business environment, clients and agencies are requesting more stringent security controls. ISO 27001 certification plays a vital role in establishing a solid foundation for information security management and a pathway to protect business, ensure compliance, and build trust with all partners in the supply chain.

For more information contact Media Marketing Compliance (MMC)