Women of Influence in Partnership with Decideware

Women of Influence series launches in partnership with Decideware

This week, we will be launching the Women of Influence series, in partnership with Decideware, the industry leading platform used by advertisers for managing their agencies.

Marketing Procurement iQ is delighted to be supported by Decideware, whose enterprise software platform empowers brands with the data and insights necessary to optimize agency relationships, streamline processes, and maximize marketing spend.

Women of Influence is a series highlighting inspirational women making an impact in the world of advertising and marketing.

We will cover women from across different sectors, disciplines and regions within global leading brands, agencies, partners or industry bodies.

They may be running an in-house agency, media director within a major brand or global head of marketing procurement. They might be a producer of award winning campaigns, the global production director of a network agency or the managing director of an independent production agency. They may even be an entrepreneurial founder of a Women-Owned strategic partner, or the leader of an industry movement, championing change for a more transparent, sustainable and equitable world. 

Whoever they are, they will be enterprising, inspirational and above all, recognised by their peers as highly influential.

We will showcase their successes, perceived failures, personal achievements, and how they may have changed or advanced the job sector or vertical they work in. 

Ultimately, we explore how these women have changed and adapted with the growth of our industry over the years. 

This series kicks off with Jo Coombes, the Project Director of Ad Green, the UK initiative uniting the advertising industry to eliminate the negative environmental impacts of production.