GLOBAL CONTENT FOR A GLOBAL AUDIENCE
About Marketing Procurement iQ
Marketing Procurement iQ is the only online global platform that focuses exclusively on advertising and marketing implementation, delivering an exceptional business intelligence resource.
Marketing Procurement iQ specialises in covering marketing procurement, media management, category management, marketing operations, marketing services, in-house agencies, creative production and creative operations.
We provide insights into five key areas: People, Process, Partners, Technology and Ethics & Ecology across three regions AMEA, Americas and APAC.
The highly regarded ‘Big Interview’ series includes Women of Influence; Masters in Marketing Procurement and Leaders in Creative Production.
Our respected editorial examines the full spectrum of industry issues, challenges and opportunities. We cover in-depth interviews with leading industry figures, thought leadership articles, business intelligence analysis, insight data, opinion pieces, implementation case studies, best practice management insights, specialist sector reports, subject matter expert insights, industry research reports, cutting edge technology reviews and knowledge sharing.
Marketing Procurement iQ engages with leading brands, both in terms of editorial coverage and audience reach. This helps inform and connect those playing a major role in the production, implementation or procurement of advertising and marketing services, driven by the demands of their internal stakeholders and responses to the changing engagement habits of their customers.
They represent the biggest budget holders with the most marketing activity, across multiple categories, channels and markets.
CONTRIBUTIONS
If you would like to suggest an article on any of the following topics or on one that is not listed but you believe relevant, please contact editorial on editorial@pxpiq.com
CONTENT INDEX
JUST SOME OF THE CONTENT THAT MATTERS TO US
Marketing Procurement iQ will cover a wide range of topics; these are just some of the key issues that will be covered in addition to the breaking stories and emerging trends, technologies, people and businesses disrupting the sector.
CHANNELS
The production, implementation or procurement of content for Broadcast TV, OTT/IPTV, Cinema, Video, Radio; Digital, Mobile, Social, Influencer; Gaming; Direct; Print; OOH & Digital OOH; In-Store & POS; Packaging; Events & Experiential; PR.
TECHNOLOGIES
Technologies for Marketing (MarTech); Marketing Resource Management (MRM); Customer data, insight, analytics and engagement (CRM); Content Management Systems (CMS); Digital, creative and production workflow systems for efficiency and scaling; Digital and creative project management (PM); Digital Asset Management (DAM); Digital Rights Management (DRM); Translation automation; Product Information Management (PIM); Enterprise Resource Planning (ERP); File transfer solutions; Technology for Advertising (AdTech); Programmatic Ad Stack & Dynamic Creative Optimization (DCO). Emerging Tech: AI; VR; AR; MR (Mixed Reality); Voice Activation; Bots; IoT; Blockchain.
AGENCIES
Agency models; Transparency; Remuneration & compensation; Auditing: Benchmarking measurement; Management processes, toolkits, contracts, legals and content & data ownership. Agencies & Marketing relationships & partnership evaluation; Pitch process management and chemistry.
PRODUCTION & POST PRODUCTION
Multi-channel creation, adaptation & editing; CGI & VFX; Artwork adaptation; Photography, shoot technology, studio management; Multicultural transcreation, translation, localisation;
Legal clearance, rights management & licencing (image, voice, music); In-market casting, talent management & recording; File transfer, flight / specification checking, media scheduling and trafficking (print, digital, TVC, video, audio).
DISCIPLINES
Creative Operations; Creative Services; Marketing Procurement; Marketing Operations; Marketing Services; Brand Management; Media Management & Buying; Market Research..
MANAGEMENT
Training and career development; Talent acquisition; Ethics, equality & diversity; Transformation management; Internal and external stakeholder relationship management; Internal and external performance management, evaluation and KPIs; Spend optimization; Data Management and compliance; Outsourcing, insourcing and decoupling.
AND MUCH. MUCH, MORE…
…In addition, suggestions, ideas and contributions will be most welcome. Please get in touch with editorial on editorial@pxpiq.com