Creative Production

APR Webinar launch: How AI is Transforming Video and Content Production

Creative production efficiency consultancy APR, alongside strategic consultancy Winterberry Group, are set to host an industry-wide webinar to dive into the findings of their recently released whitepaper, “The New Creative Paradigm”.

The “Virtual Town Square” event will take place at 16:00 PM (GMT) on the 19th of March 2024, held remotely from London, UK.

Speakers

APR, who advise Fortune 500 brand marketers on how to work more efficiently and effectively with their creative agencies and production suppliers, will feature Head of Production, Russell Sharpe with Winterberry Group’s EMEA Managing Director Charles Ping, who specialise in the intersecting disciplines of advertising, marketing, data, tech and commerce.

Joined by special guests:

Mark Knowles, Global Head of Production Technology at Dentsu/TAG

APR’s Founder Jillian Gibbs

The panel will explore insights from the evidence-based research of the current state and rapid evolution of the creative production and content creation landscape.

Topics will include discussions on:

• The impact of AI on each phase of the content lifecycle
• The rise of generative AI and its transformative potential
• Tangible recommendations for marketers and agencies.

The event is free and open to professionals across the industry.

Register here to join the conversation on content production in the age of AI.

Recordings will be provided for registrants in the event of clashes across time zones.

Interested in this article? Listen to Gillian Gibbs and Charles Ping present the whitepaper at our next Marketing Procurement iQ Conference (Europe) on 16th April, Kia Oval, London. Click here to book now!