Creative Production

Brand creation and implementation agency BRANDED sets up new US HQ as the company announces strategic repositioning

BRANDED, the international brand creation and implementation agency which counts Walmart, Amazon and Castrol as clients, has launched its new and strategic repositioning as ‘the agency for the Age of Acceleration’.

The company says that in times where everything is ‘more’ and ‘faster’, brands face ever-spiralling competition for consumers’ attention and affection. Recognising this, BRANDED says it has simplified its service offering into a single experience, providing clients integrated brand creation, brand implementation and brand management.

With its new message of ‘Bright Ideas, Brilliantly Executed’, BRANDED says that the company helps bring clients brighter creative thinking whilst cutting through the chaos, combining multi-channel execution and delivery with exceptional speed, control and efficiency. The goal, the company says, is to save brands time and money, without creative or technical compromise.

This streamlining sees famous sector names Magnet Harlequin and Technik disappear to be consolidated as BRANDED, whilst award winning brand agency WMH&I and technology partner magLabs retain their independence.

BRANDED’s strategic repositioning also coincides with its US growth and the establishment of its new US HQ in Miami to join its offices in the UK, Hong Kong, and India.

Commenting on the repositioning, BRANDED CEO Jamie Richards said “We understand the challenges that brands face in standing out and staying relevant, now is a great time to take BRANDED to the next level. With award winning creative and efficient, agile delivery, we help brands move faster. And make sure they’re built to last.”

For more information about BRANDED or Jamie Richards or email Jamie.richards@branded-agency.com