Creative Production

Spring Productions Sharzeen Aman picture
Creative Production

SPRING Production expands growth team with key appointment

Lindsay Hong of SmartAssets on Scaling Content
Creative Production

Three questions to ask yourself when purchasing a scaled content solution

Marketing Procurement

Marketing Procurement & Financial Management Summit: New York, Chicago & Toronto, October 2024

Creative Production

From too much to too little: The Unintended Consequences of Decoupling

Creative Production

Is AI really smart enough to interview itself?

Creative Production

Improving campaign effectiveness for lower cost – the power of creative scoring with AI

Creative Production

APR Webinar launch: How AI is Transforming Video and Content Production

Creative Production

Great creativity doesn’t have to come at the cost of your bottom line, labour-hours, or the planet

Creative Production

90% of companies offshore creative production or post-production services. Here’s why.

Creative Production

Omnicom agency, Mother Tongue, launches Mother Tongue AI to build better human-AI interactions

Creative Production

Creative Production: Bidding and Awarding the Right Director or Photographer

Creative Production

ICP Announces Acquisition of UK-based Team 6ix

Marketing Procurement

The Marketing Procurement iQ Conference (Europe) 2024 launched by Marketing Procurement iQ

Paechtree Packaging and Display
Creative Production

Point of purchase displays: Best practices to boost marketing value and procurement ROI 

Creative Production

No-shoring: The battle of the global cities

Creative Production

DAM. I wish I was your lover.

Creative Production

The Future of DCO

Creative Production

Webinar: Buying Production & The Bidding Process

Creative Production

The big picture: Reckitt embraces virtual production at scale

Creative Production

Production in a challenging and complex environment 

Marketing Procurement iQ Magazine The Review
Reports & Guides

Marketing Procurement iQ publishes issue #2 of The Review digital magazine. Download now!

Ethics & Ecology

A call to action for sustainability in production!

Creative Production

MSQ hires content and production heavyweights to launch more sustainable and culturally relevant global production offer

Creative Production

The elephant in the room: Managing usage rights on a global scale

In-House Agency

Report: Unlocking the potential of In-House Agencies: Driving creativity and cost efficiency

Creative Production

APR Founder Jillian Gibbs announces launch of The Marketer’s Guide to Creative Production book

Creative Production

Harder, better, faster, stronger

Creative Production

Locaria supports Finnish Design Shop consolidate multilingual marketing, SEO & data reporting

Creative Production

cain&abelDDB launches new in-housing model to deliver creative excellence for clients

Bruno Gralpois looks at AI in Advertising
Creative Production

The future of AI in client – agency relationships

dentsu acquires tag
Creative Production

Dentsu agrees to acquire Tag to grow creative production capabilities

Dragonfly AI Artificial intelligence
Creative Production

Dragonfly AI: Implementation of AI in advertising and marketing

Jamie Richards CEO Branded
Creative Production

Brand creation and implementation agency BRANDED sets up new US HQ as the company announces strategic repositioning

Locaria on Content automation & AI
Creative Production

Content automation & AI: Creative production insights from the localisation industry 

Creative Production

Offshore Creative Production: 2023 Global Benchmark Report

Jessie Nagel and Gabi Kay of Green The Bid
Women of Influence in Partnership with Decideware

Green The Bid: Jessie Nagel and Gabi Kay talk about how the movement they co-founded is helping create sustainable production

Creative Production

Your brand might be getting lost in translation: 3 tips for crafting effective and authentic digital content

Creative Production

The Squid Game Syndrome: What are the hidden costs of translation?

Creative Production

Seven reasons why decoupling marketing development and strategy from asset production is worthwhile

Creative Production

Henry Stewart Los Angeles 2022: Creative Operations takes centre stage

Reports & Guides

Survey: 2023 benchmark report for offshore creative production

Leaders in Creative Production

Carlos Ricardo of HP: Creating the content factory

Creative Production

AI’s growing role in translation: how it will – and won’t – change the industry

Creative Production

Claire Randall: The impact of inflation on production

Dan Montalbano of Girl & Bear VCCP
Leaders in Creative Production

Girl&Bear: Dan Montalbano talks about the Magic and the Machine

Leaders in Creative Production

Q&A with Stef Sokolowski, Managing Director of We Are Amnet Americas

Creative Production

Hogarth Worldwide and Final Pixel partner to offer global virtual production services

Creative Production

Stagwell acquires PEP Group

Creative Production

Double disruption will fill the content gap

Creative Production

Jamie Richards on how Branded delivers a unified solution

Ethics & Ecology

Advertising’s leaders set pathway to net zero industry worldwide

Creative Production

Global sustainability in production: Creating a culture of accountability

Creative Production

Creative automation: Why not ditch the manual effort?

Women of Influence in Partnership with Decideware

Claire Randall: Clarity is the key to unlocking efficiencies 

Creative Production

Havas Studios appoints James Sanderson as Global COO

Leaders in Creative Production

Clair Carter-Ginn: Modelling the world of creative operations  

Creative Production

Are you paying competitive rates for agency studio services?

Creative Production

WFA and TKM Global Content Production report overview

Leaders in Creative Production

Why a consultancy-first approach is key to technology adoption

Creative Production

Henry Stewart Creative Ops New York: One month countdown

Creative Production

Henry Stewart Creative Ops virtual APAC conference returns tomorrow

Leaders in Creative Production

Julia Arenson: ‘Should’ve gone to Specsavers’

Creative Production

How to enhance your in-house creative team with an external creative production agency

Ncky Russell WDC
Women of Influence in Partnership with Decideware

Nicky Russell: An anomaly who went from agency runner to COO in eight years

Women of Influence in Partnership with Decideware

International Women’s Day – Hard-won successes, but still much to do  

Creative Production

Save $200 on Henry Stewart’s Creative Ops New York event: Super early bird offer ends today, February 18th

Creative Production

Henry Stewart’s Creative Ops live New York conference to return

In-House

Bannerflow: A deep dive into The State of In-House 2022 report

Creative Production

Marketing Procurement iQ agree media partnership with HS Creative Operations London, New York and APAC 

Jamie Richards of Branded
Creative Production

Richards steps up to CEO role at Branded

Women of Influence in Partnership with Decideware

Andrea Ruskin: On an in-house mission

Creative Production

Simon Sikorski appointed Global CEO at Craft as McCann Worldgroup expands global leadership

Reports & Guides

New report reveals continued growth of IHAs against tighter marketing budgets

Joyce Chen egplus
Leaders in Creative Production

Joyce Chen: an “anything is possible” kind of leader

Jillian Gibbs Advertising Production Resources APR
Women of Influence in Partnership with Decideware

Jillian Gibbs: Ever the optimist and Titan 100 CEO

Creative Production

Performance Production: Scaling content for marketing globally

Creative Production

VCCP Group launches global content creation studio, Girl&Bear

In-House

In-House Or No House?

Women of Influence in Partnership with Decideware

Pamala Buzick Kim: The journey that led her to Free The Work for underrepresented creatives

Audrey Amselli Craft Worldwide
Leaders in Creative Production

Production: Connecting Creative and Marketing + Procurement

Analisa Goodin
Women of Influence in Partnership with Decideware

Analisa Goodin: how licensing creative content on the internet turned an idea into a billion dollar vision

Creative Production

AdGreen’s carbon calculator goes live

Leaders in Creative Production

Marketing Procurement iQ launches Leaders in Creative Production 

Leaders in Creative Production

Mat Mildenhall of eg+ worldwide: Flipping the production model

Marketing Procurement

What’s New In Food Packaging, 2021 Edition

Creative Production

Crowdsourced Content: authentic, accessible and accelerating 

In-House

What Makes A Great In-House Creative Director?

Creative Production

Lindsay Hong: Scaling multilingual content whilst retaining local sentiment 

Creative Production

How brands measure ROI in influencer marketing

Creative Production

What the new global vocabulary emerging from the pandemic tells international marketers

Creative Production

Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 2

Creative Production

Thought Leadership: 3D For The Masses

Creative Production

Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 1 

Subject Matter Expert

11 Video crowdsourcing platforms to help boost authenticity for your brand

In-House

The rise of the UK in-house agency

Creative Production

How to rebalance the origination versus adaption split in marketing today

Creative Production

What is modular content and why do pharma marketers need it NOW?

Creative Production

adam&eveDDB launches cain&abel worldwide, merging its two content and production powerhouses, cain&abel and Gutenberg Global

sarah scudder
Subject Matter Expert

The Unfolding Story of Corrugated Packaging

Ethics & Ecology

‘Winning the decade’: S4Capital sets out its plans for sustainable development

Havas Studios Wellcom Worldwide
Creative Production

Havas partners with Wellcom Worldwide to launch global production business, Havas Studios

Creative Production

Marketing Localisation – Creative Translation, Transcreation or Multilingual Copywriting. Which to use and when?

AdGreen Carbon Calculator
Ethics & Ecology

AdGreen readies carbon calculator as Nestlé and Unilever amongst the first to commit to advertising levy

Denise Carter egplus designory
Ethics & Ecology

Denise Carter: Representative images are just the start for true Diversity, Equity and Inclusion

Creative Production

The rise of the Adaptive Agency

Tracey Shirtcliff Scope
Creative Production

Agency Pricing: Why effective scoping and taxonomy are essential in delivering digital transformation and profit for agencies

In-house agency cultures collide
In-House

When corporate and in-house agency cultures collide

Ethics & Ecology

Danone and Travlrr talk about the ‘Sustainable Remote’ advertising production model

Ncky Russell WDC
Creative Production

Why agencies need to elevate Creative Ops

Marketing Procurement

Opinion: Quote Unquote – How agencies get creative with choosing suppliers

Creative Production

Watch the world’s first sustainable automotive production solution in action

MPC and Travlrr launch Sustainable Automotive Production Solutions
Creative Production

Could the world’s first sustainable automotive production solution significantly cut carbon emissions and travel costs?

AdNetZero
Ethics & Ecology

UK Ad Industry gets behind implementing Ad Net Zero in run up to COP26

Putting the ‘O’ in DCO
Creative Production

Putting the ‘O’ in DCO

Localization: Six key lessons learned over fifteen years
Creative Production

Localization: Six key lessons learned over fifteen years

Music Licensing Rights: The Use of Old Music in Times of Crisis
Marketing Procurement

Music Licensing Rights: The Use of Old Music in Times of Crisis

APR publish sixteen point production insurance guide and online global location tracker
Creative Production

APR publish sixteen point production insurance guide and online global location tracker

Tenth annual Cella In-House benchmark report
In-House

Tenth annual Cella report benchmarks in-house creative community

The Five pillars of the In-House Agency value proposition
In-House

The Five pillars of the In-House Agency value proposition

COVID-19 Impact Report on In-House Agencies
In-House

COVID-19 Impact Report on In-House Agencies

In-House Agencies Rise to the COVID-19 Challenge
In-House

In-House Agencies Rise to the COVID-19 Challenge

ANA Survey: In-House teams playing a key role in getting work done
In-House

ANA Survey: In-House teams playing a key role in getting work done

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability
Creative Production

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability

Translation: Brand language in market – how to avoid expensive mistakes
Creative Production

Translation: Brand language in market – how to avoid expensive mistakes

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams
In-House

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams

CMP: What is a Creative Management Platform?
In-House

CMP: What is a Creative Management Platform?

Creative Production

Review: 3 key themes from Creative Operations New York 2022

Remote Production: The cost benefit will not be lost on marketers
Creative Production

Remote Production: The cost benefit will not be lost on marketers

Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement

Golden Ratios: The end of the 80/20 rule in planning marketing investment

The in-house agency advantage
In-House Agency

The In-House Agency advantage

Perfect fit: The value of preferred vendor relationships
Marketing Procurement

Perfect fit: The value of preferred vendor relationships

Perfect Storm: The collision of client payment terms and the post COVID economy
Creative Production

Perfect Storm: The collision of client payment terms and the post COVID economy

DCO: What is Dynamic Content Optimisation?
Media Management

DCO: What is Dynamic Content Optimisation?

Brands take control of the ever evolving advertising and creative production landscape
Creative Production

Why brands are taking greater control of the evolving advertising and creative production landscape

Music Licensing: Clear as mud
Marketing Procurement

Music Licensing: Clear as mud

Sync Market: Requires due diligence and smarter procurement from brands
Marketing Procurement

Sync Market: Requires due diligence and smarter procurement from brands

UGC: What really is User-Generated Content?
Subject Matter Expert

UGC: What really is User-Generated Content?

Bid Management: Transparency in the bidding process for creative production: Part Two
Marketing Procurement

Bid Management: Transparency in the bidding process for creative production: Part Two

Bid Management: Transparency in the bidding process for creative production: Part One
Marketing Procurement

Bid Management: Transparency in the bidding process for creative production: Part One

Rights Management Strategy: How to right your wrongs with usage rights
Creative Production

Rights Management Strategy: How to right your wrongs with usage rights

I’ve seen the future of creative advertising production and it’s ‘Mid-Tier’
Creative Production

I’ve seen the future of creative advertising production and it’s ‘Mid-Tier’

Resource Management: What is it and what does it bring to creative operations?
Creative Production

Resource Management: What is it and what does it bring to creative operations?

In-House Agencies – How did we get here and do they really deliver ‘more for less’?
In-House

In-House Agencies – How did we get here and do they really deliver ‘more for less’?

Digital Asset Management: What Is The Digital Asset Supply Chain?
Creative Production

Digital Asset Management: What Is The Digital Asset Supply Chain?

Video Production: Sourcing freelance videographers in the gig economy
In-House

Video Production: Sourcing freelance videographers in the gig economy