Ebiquity

Media Management

Ebiquity combines cost data with attention economics to better measure campaign effectiveness

Marketing Procurement

Webinar: Reinventing the agency model by removing complexity

Havas Ebiquity Webinar
Marketing Procurement

Shapeshifters: morphing the agency model by removing complexity

Can econometrics prove the value of influencers?
Media Management

Can econometrics prove the value of influencers?

Programmatic media buying guide: Fixing the leaky bucket
Media Management

Programmatic media buying guide: Fixing the leaky bucket

Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement

Golden Ratios: The end of the 80/20 rule in planning marketing investment

The evolving role of procurement in agency remuneration
Marketing Procurement

The evolving role of procurement in agency remuneration

Five reasons in-housing marketing services may create as many challenges as opportunities
In-House

Five reasons in-housing marketing services may create as many challenges as opportunities

Research showsTV and Radio perform significantly better for brand building campaigns in the UK
Media Management

Research showsTV and Radio perform significantly better for brand building campaigns in the UK

Look Before You Leap - Considerations for marketers thinking about bringing digital media in-house
Media Management

Look Before You Leap – Considerations for marketers thinking about bringing digital media in-house

Trust and Transparency in Media and Marketing
Media Management

Trust and Transparency in Media and Marketing

Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement

Agency Selection: The Art and Science of selecting the right agency partner

10 Strategic and operational principles for agency selection
Marketing Procurement

10 Strategic and operational principles for agency selection

Ebiquity report details best practice guidelines to help advertisers succeed in the art and science of agency selection.
Media Management

Seeing the forest from the trees: Maximising the value of media. Special Report

Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets
Media Management

Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets