Marketing Procurement

Media Management

Acquisition: MediaSense accelerates global expansion plan by acquiring R3

Marketing Procurement

WFA Report: Skills underpin the power of procurement

Marketing Procurement

Unlocking Value in Sports Sponsorship: A Procurement Professional’s Guide

Media Management

Media inflation set to rise in 2025 and 2026 according to WFA Outlook report

David Little Marketing Procurement and Event Agencies
Marketing Procurement

How Procurement Can Drive Value by Selecting the Right Events Agency

Audience Extension Networks – A Guide for Advertisers
Media Management

Audience Extension Networks – A Guide for Advertisers

David Little on an introduction to Influencer Agencies
Marketing Procurement

An introduction to Influencer Agencies: Insights for procurement professionals

Chris Williams Market Mix Modelling
Media Management

The ROI of measuring ROI: considerations when contracting platforms

agency management and how to handle roadblocks
Marketing Procurement

Unlocking Efficiency: 4 Steps to powerful agency management and how to handle roadblocks

Sabrina Troskos, Marketing Procurement Women of Influence
Women of Influence in Partnership with Decideware

Sabrina Traskos: Procurement and the Patient

Marketing Procurement

How ARM platforms use AI and automation to revolutionise advertising activities

Marketing Procurement

Avoiding pitfalls and maximising long-term value for your MarTech migration

Marketing Procurement

Marketing Procurement & Financial Management Summit: New York, Chicago & Toronto, October 2024

Media Management

ISBA and MMC join forces to enhance transparency for UK advertisers

Elspeth Rollert of Stagwell Marketing Cloud
Marketing Procurement

Beyond the Guessing Game: The Real Benefits of Martech

Media Management

Principal-based media: Is the juice worth the squeeze?

Creative Production

From too much to too little: The Unintended Consequences of Decoupling

Media Management

Is corporate trade, often called barter, too good to be true or a no brainer”?

Marketing Procurement

How can Marketing Procurement contribute to the ESG & Sustainability agenda?

Marketing Procurement

A CMO’s Wake-up Call: not Who but How

Media Management

MediaSense to acquire PwC UK’s Marketing & Media Owner team

Marketing Procurement

Why marketing procurement should focus on driving value and not just savings

Marketing Procurement

Why data-led decision making is replacing gut feel and spam in public relations

Marketing Procurement

There’s more to marketing procurement than meets the AI

Marketing Procurement

How will AI impact agency business models and compensation?

Marketing Procurement

Should CPOs invest more time in developing category management strategies?

Media Management

Media pitch preparation phase: project charter, status quo and resource mapping

Nick Sparey RAUS Global
Marketing Procurement

Former Johnson & Johnson VP announces launch of Illumino Partnership Consultancy

Marketing Procurement

Aysha Haynes steps up to Co-CEO role alongside Simon Francis at Flock

Working vs Non Working Marketing Budget
Marketing Procurement

Change of direction: Replace working/non-working ratios with deploy & develop allocations

Marketing Procurement

Blind trust puts advertisers at risk

Jon Williams CEO The Liberty Guild
Marketing Procurement

Charging for ideas: Man hours vs machine hours

Marketing Procurement

The Marketing Procurement iQ Conference (Europe) 2024 launched by Marketing Procurement iQ

Paechtree Packaging and Display
Creative Production

Point of purchase displays: Best practices to boost marketing value and procurement ROI 

Nick Louisson ISBA
Marketing Procurement

Procurement’s future is bright…and busy

ISBA Retail Media Framework
Ethics & Ecology

ISBA’s Responsible Retail Media Framework

Marketing Procurement

WFA report calls for sponsorship to drive sustainability and social equity

Aimee Luther, MD at The Liberty Guild
Ethics & Ecology

Opinion: Why procurement should be looking for agencies with distributed workforces

Timothy Biddiscombe, Managing Director CX, Purple Square MarTech
Marketing Procurement

Sins of the Father: how to learn from the past and clear up MarTech messes

Media Management

Media delivery strategy: The Pros and Cons of In-House vs Agency

Programmatic advertising webinar hosted bt Media Maketing Compliance (MMC)
Media Management

Media Transparency: light at the end of the tunnel?

The Future of Media Agency Models - MediaSense & WFA
Marketing Procurement

Future of Media Agency Models: New research report from WFA and MediaSense shows change is coming

Purple Square Managing MarTech transformations
Marketing Procurement

Managing MarTech transformations: Six key tips from the experts

Rightspend benchmarking report
Marketing Procurement

Research shows that data analysis can help CMOs meet their objectives and KPIs with current budgets

Marketing Procurement iQ Magazine The Review
Reports & Guides

Marketing Procurement iQ publishes issue #2 of The Review digital magazine. Download now!

Bruno Gralpois of Agency Mania Solutions Agency Partners
Marketing Procurement

How to overcome the 3Cs of partnership demise

Redmill - Pitch procurement
Marketing Procurement

Pitch procurement: The winning game plan

Marketing Procurement

I’m no marketing procurement expert but…

Creative Production

The elephant in the room: Managing usage rights on a global scale

Marketing Procurement Quarterly Business Reviews QBRs
Marketing Procurement

Sink or swim:10 key points to navigating Quarterly Business Reviews with your agency partners without drowning

Marketing Procurement

Marketing Procurement & Financial Management Summits: Autumn 2023

Nick Manning examines the ANA Programmatic Study
Media Management

The ANA Programmatic Study: How Procurement can provide the answers

Creative Production

APR Founder Jillian Gibbs announces launch of The Marketer’s Guide to Creative Production book

Creative Production

Harder, better, faster, stronger

Marketing Procurement

Pitch perfect: How to gain clarity on the media agency pitch process

Marketing Procurement

The hidden costs of MarTech transformation

Nick Manning examines the ANA Programmatic Study
Media Management

Nick Manning appointed Non-Executive Chairman of Media Marketing Compliance

Marketing Procurement Summit Zurich
Marketing Procurement

Marketing Procurement & Financial Management Summit: Zurich June 2023

Marketing Procurement

MediaSense ‘Pitch Smart’ study reinforces the need to evolve the pitch process

Marketing Procurement

Saving money without reducing your impact

Marketing Procurement

Marketing Procurement Coming of Age

Cliff Campeau AARM
Marketing Procurement

Who should be responsible for Agency Performance Management?

Media Management

Marginal gains. Big wins.

Marketing Procurement

ANA Advertising Financial Management conference: key takeaways and actionable insights

Marketing Procurement Raus Global
Media Management

Should advertisers insist on programmatic being included in all audit programs?

Marketing Procurement

Cut Through the RFP Point of Purchase Display Clutter

WFA Global Media Report 3.0
Media Management

WFA publishes Global Media Charter 3.0 calling for a fairer, safer, more transparent and more sustainable media ecosystem for global advertisers

Procurecon Marketing 2023
Marketing Procurement

Marketing Procurement iQ announces official media partnership with Procurecon Marketing 2023

Melissa Wisehart of Media.Monks
Media Management

To bridge Marketing and Procurement: Let Media be your connector

Christine Moore RAUS Global
Marketing Procurement

Top emerging markets to consider offshoring creative without compromising quality

Tom Denford ID Comms
Media Management

How can brands get the media they deserve?

Back to basics by Christine A Moore of RAUS Global
Marketing Procurement

Back to basics for marketing procurement

Cliff Campeau of Advertising Audit & Risk Management (AARM)
Media Management

Consumer privacy protection regulators are ready. Are you?

Bruno Gralpois looks at AI in Advertising
Creative Production

The future of AI in client – agency relationships

Dragonfly AI Artificial intelligence
Creative Production

Dragonfly AI: Implementation of AI in advertising and marketing

Jamie Richards CEO Branded
Creative Production

Brand creation and implementation agency BRANDED sets up new US HQ as the company announces strategic repositioning

Bruno Gralpois
Marketing Procurement

What Next?: Seven phrases that defined advertising in 2022 and describe where the industry is headed

Locaria on Content automation & AI
Creative Production

Content automation & AI: Creative production insights from the localisation industry 

Media Management

ANA Media Conference report: People first, business benefits

Reports & Guides

MSQ Marketing Procurement Survey 2023: call for entries

Marketing Procurement

5 actions to offset marketing budget reductions

Marketing Procurement

Marketing Procurement Roundtable: How data can navigate procurement through the perfect storm of inflation and budget cuts in 2023

Media Management

Media Management: Predictions and insights for 2023

Ethics & Ecology

Chris Kenna: Marketing Procurement’s role in driving diversity and inclusion

Marketing Procurement

Marketing Procurement & Financial Management Summit: Amsterdam February 2023

Marketing Procurement

Marketing Procurement & Financial Management Summit: Seattle & San Francisco March 2023

Marketing Procurement

Marketing Procurement & Financial Management Summit: Amsterdam February 2023

Marketing Procurement

Marketing Procurement & Financial Management Summit: Seattle & San Francisco March 2023

Marketing Procurement

WFA research reveals agencies feel more comfortable being honest with clients

Marketing Procurement

UK and US agencies react in horror to Keurig Dr Pepper 360-day payment terms

Marketing Procurement

Are you gambling with your agency partners?

Marketing Procurement

R3 creates new suite of digital tracking services

Marketing Procurement

Key takeaways from ProcureCon Marketing 2022: Actionable advice to put in place now

Media Management

Cliff Campeau on why ad industry trends pose real risks to advertisers

Marketing Procurement

ProcureCon Marketing USA 2022: Broderick urges procurement to take control of marketing supply chains

Ethics & Ecology

TrinityP3 announce statutory declaration on bullying and harassment in the workplace

Kate Howe of MSQ
Marketing Procurement

Wave goodbye to “Mad Men” handshakes and gut feel appointments – it’s time to pitch smarter: Part 3

Marketing Procurement

Bacardi award HH Global multi-year contract to manage procurement of POS across western Europe

Marketing Procurement

How to make the “marriage” of a new client-agency relationship last

Kate Howe of MSQ
Marketing Procurement

Kate Howe of MSQ asks: Do pitches really give agencies the best chance to succeed? Part 2

Kate Howe of MSQ
Marketing Procurement

Kate Howe of MSQ on Procurement’s Pitching Predicaments: Part 1

Marketing Procurement

MSQ Procurefest Special: The Future of the Pitch

Marketing Procurement

Marketing Procurement & Financial Management Summit: Chicago & New York October 2022

Marketing Procurement

Marketing Procurement & Financial Management Summit: Chicago & New York October 2022

Media Management

WFA and MediaSense report: Marketing is facing “worst-ever” talent crisis

Marketing Procurement

Latest research shows CMOs benefit greatly from better working relationships with procurement

Marketing Procurement

Opinion: Can treading water be considered progress?

Marketing Procurement

ANA report finds perceived contribution of marketing procurement differs widely from marketers to agencies

Marketing Procurement

Latest Ebiquity and WFA report: Tackling Responsible Media

Media Management

“We Only Know What We Know” – Why media auditing is about to enter its Renaissance period

Marketing Procurement

Havas report unveils new client-agency relationship barometer and the growing influence of marketing procurement

Marketing Procurement

Robin Seasock appointed to CEO at Decideware

Marketing Procurement

Advertising in a recession: What’s the best approach?

Reports & Guides

WFA & Flock Associates’ report: Tech & Tools in Marketing Procurement

Marketing Procurement

Key considerations in multilingual content purchasing

Marketing Procurement

R3 acquires advertising intelligence platform Adbrands

Media Management

The quest for accountability in programmatic

Creative Production

Double disruption will fill the content gap

Nick Manning examines the ANA Programmatic Study
Media Management

Media: A new 5-point plan for procurement

Marketing Procurement

When chaos calls, will your partnerships thrive or dive? 

Ethics & Ecology

Marketing, diversity and inclusion: Just add accountability.

Media Management

Why advertisers must not rely on media buying templates as a one-size-fits-all

Marketing Procurement

ANA Financial Management conference 2022: Back in the room and back on track with new thinking

Marketing Procurement

Here’s how Nike is driving Ad Net Zero through all its touchpoints

Marketing Procurement

Marketing Procurement and Financial Management Summit Edinburgh: Key takeaways and questions to ask your agency

Creative Production

Creative automation: Why not ditch the manual effort?

Women of Influence in Partnership with Decideware

Claire Randall: Clarity is the key to unlocking efficiencies 

Marketing Procurement

Automating marketing procurement to achieve your 2022 goals report

Media Management

Media Contract Guidance for Advertisers: Global Best Practice 2022 report

Marketing Procurement

Looking for better relationships? Ask better questions

Marketing Procurement

Advertisers: Did you get what you paid for?

Media Management

End of the line: How Heineken are preparing themselves for a future without cookies

Creative Production

Are you paying competitive rates for agency studio services?

Women of Influence in Partnership with Decideware

International Women’s Day – Hard-won successes, but still much to do  

Marketing Procurement

Three fundamental steps to build and maintain trust between advertisers and agency partners

Reports & Guides

To audit or not to audit: An analysis of FirmDecisions’ latest report

Marketing Procurement

Sourcing celebrity talent: The first question should be ‘why’ not ‘who’

Media Management

CMOs: Do you understand the terms within your advertising contract?

Marketing Procurement

Kredo and McLachlan named as new co-chairs of WFA Sourcing Forum

Marketing Procurement

We don’t talk about… no, no!

Media Management

Top 10 USA media performance criteria for agency contracts

Marketing Procurement

Paper procurement: Are you getting the best deal?

Marketing Procurement

Marketing Procurement and Financial Management Summit: 23 March: Edinburgh

Marketing Procurement

Marketing Procurement and Financial Management Summit: 23 March: Edinburgh

Marketing Procurement

Four marketing procurement trends shaping strategy in 2022

Media Management

Time & Material: The best mode of agency remuneration?

Marketing Procurement

In a post pandemic world are your current governance practices for managing agencies fit for purpose?

Marketing Procurement

Changing agencies: Will 2022 be a record year of breakups and honeymoons?

Masters in Marketing Procurement Series In Partnership With RightSpend

Dana Small: Passionate about marketing procurement – blogger, podcaster, speaker

Marketing Procurement

What should brands do when the talent crisis impacts their agency’s performance?

Marketing Procurement

From culture to contracts: Creating more diverse and inclusive marketing

Marketing Procurement

Stronger together: Driving value when it matters most

Women of Influence in Partnership with Decideware

Mary Ann Brennan: An inspirational futurist in the world of marketing, procurement and advertising

Media Management

EACA launches new “Media Auditing Guidelines”

Masters in Marketing Procurement Series In Partnership With RightSpend

Hershey’s Sherry Ulsh: Recognising marketing procurement as a profession

Marketing Procurement

Bruno Gralpois of Agency Mania interrogates: ‘Are you a double agent’?

Sarah Scudder
Women of Influence in Partnership with Decideware

Sarah Scudder: Passionate for procurement and people 

Marketing Procurement

A quick, cost-effective way to protect against risks in marketing spend

Masters in Marketing Procurement Series In Partnership With RightSpend

Gilead Sciences’ Garrett Clark and Keecia Scott: Viewing agencies as partnerships not relationships

Marketing Procurement

Top Tips: IPA & CIPS on how agencies, marketing and procurement can work better together

Stephen Broderick
Media Management

Media transparency in the post-pandemic climate: What advertisers and agencies must address

Tina Fegent
Women of Influence in Partnership with Decideware

Tina Fegent: a marketing procurement Evangelist

Marketing Procurement

Pitch Plus: The role of marketing procurement in driving insights

Marketing Procurement

RightSpend’s Iain Seers on the value of benchmarking: the best kept secret  

Reports & Guides

WFA makes Global Marketing Procurement 2020 and Beyond report available to download

Masters in Marketing Procurement Series In Partnership With RightSpend

Deloitte’s David Bygrave: Rise of project-based work, agency relations and how to navigate the Australasian market

Maria Antonova Teva Pharmaceuticals
Masters in Marketing Procurement Series In Partnership With RightSpend

Teva’s Maria Antonova: Agency models, transparency and how marketing procurement can be innovators

Marketing Procurement

Pitching: it’s a seller’s market

Audrey Amselli Craft Worldwide
Leaders in Creative Production

Production: Connecting Creative and Marketing + Procurement

Marketing Procurement

Should agency management sit with marketing or procurement?

Masters in Marketing Procurement Series In Partnership With RightSpend

Masters in Marketing Procurement series launches in partnership with RightSpend

Masters in Marketing Procurement Series In Partnership With RightSpend

Adobe’s Antonio Humphreys: leading global marketing procurement and finance teams while giving back

Leaders in Creative Production

Mat Mildenhall of eg+ worldwide: Flipping the production model

Marketing Procurement

What’s New In Food Packaging, 2021 Edition

Marketing Procurement

Coca-Cola creates over 70 new marketing procurement jobs across the globe

Marketing Procurement

The centrality of aligning your roster to your model

Reports & Guides

How marketing procurement can bridge the gap with marketing

Marketing Procurement

Five reasons clients can inadvertently set their agencies up for failure

Marketing Procurement

How procurement can take a front seat in a post-pandemic world

Marketing Procurement

A Print Sourcing Dilemma: The United States or China

Marketing Procurement

The balancing act of project versus retainers

Creative Production

Lindsay Hong: Scaling multilingual content whilst retaining local sentiment 

Media Management

ISBA launches new Media Services Framework

Marketing Procurement

Locaria’s Procurement Guide to Global Content Purchasing: steps to success

Marketing Procurement

ANA Financial Management Conference Report: Procurement- Take your seat at the table

Marketing Procurement

ANA Financial Management Conference Report: Back to a future…where relationships matter

Media Management

The power of influencers: Their power, ROI and dangers

Advertising & Marketing

WFA launches three groups to address key marketer priorities

questions
Marketing Procurement

Maryl Adler interview: The key questions for marketing procurement today

Marketing Procurement

Advertisers: Get ready for the talent wars

woolley
Marketing Procurement

Opinion: Does your marketing procurement live the core value of Project Spring?

b corp
Ethics & Ecology

B-Corp. Havas London has got it. MediaMonks are striving for it. But why is it so important?

darren woolley trinityp3
Marketing Procurement

Opinion: Where do the best marketing procurement people come from?

Christine Moore
Marketing Procurement

Opinion: Five ways for CFOs to spot and eliminate risk in media and marketing

Ethics & Ecology

How to Make Marketing Supplier Diversity Meaningful

Ethics & Ecology

‘Winning the decade’: S4Capital sets out its plans for sustainable development

business empathy
Marketing Procurement

More empathy, less blame: marketing procurement post-Covid

Creative Production

Marketing Localisation – Creative Translation, Transcreation or Multilingual Copywriting. Which to use and when?

Bruno Gralpois
Marketing Procurement

Achieving Superior Supplier Value: collaboration and focus

Maryl Adler
Marketing Procurement

Maryl Adler explains how Procurement can drive innovation through partnership

Tag Toby Codrington Marketing Procurement
Marketing Procurement

TAG sets out five commonalities for driving value through marketing-procurement partnerships

Sarah Scudder Sustainable Packaging
Ethics & Ecology

2021 Sustainable Packaging Trends: Eco-friendly consumers increasingly seek out brands that demonstrate ecological sourcing

Creative Production

The rise of the Adaptive Agency

Ethics & Ecology

Danone and Travlrr talk about the ‘Sustainable Remote’ advertising production model

Marketing Procurement

Taming alligators: Creative agency exit audits

Marketing Procurement

Opinion: Quote Unquote – How agencies get creative with choosing suppliers

Creative Production

Watch the world’s first sustainable automotive production solution in action

MPC and Travlrr launch Sustainable Automotive Production Solutions
Creative Production

Could the world’s first sustainable automotive production solution significantly cut carbon emissions and travel costs?

efficiency and effectiveness are two sides of the same coin
Marketing Procurement

For marketing, efficiency and effectiveness are two sides of the same coin

Marketing Procurement

Webinar: Reinventing the agency model by removing complexity

Havas Ebiquity Webinar
Marketing Procurement

Shapeshifters: morphing the agency model by removing complexity

Marketing Procurement

WFA define eleven world-class standards for marketing procurement

Nick Sparey RAUS Global
Marketing Procurement

Nick Sparey joins RAUS Global as Senior Partner

Music Licensing: “Two Countries Divided By A Common Language”
Marketing Procurement

Music Licensing in the US & UK – Two Countries Divided By A Common Language

Music Licensing Rights: The Use of Old Music in Times of Crisis
Marketing Procurement

Music Licensing Rights: The Use of Old Music in Times of Crisis

Marketing Procurement

Shifting Perceptions: WFA report sets out strategies to drive marketing procurement from cost savings to value creation

Late payment advertising agency invoices
Marketing Procurement

VoxComm: Late Payment. It’s not smart. It’s irresponsible.

Are online marketplaces right for printing and marketing services?
Marketing Procurement

Are online marketplaces right for printing and marketing services?

Procurement has room to improve on gender diversity
Marketing Procurement

Procurement has room to improve on gender diversity

Agility is the key to successful marketing procurement for the second half of 2020
CV-19 New Normal

Agility is the key to successful marketing procurement

Media Management

Media: In or Out?

Media Management

Pathfinding study lays down a challenge the industry will strive to meet

Media Management

Time for change and transparency in programmatic advertising

Can econometrics prove the value of influencers?
Media Management

Can econometrics prove the value of influencers?

Marketing Procurement

WFA launches Global Sourcing Board

Money matters: Making remuneration agreements work for client and agency
Marketing Procurement

Money Matters: Making remuneration agreements work for client and agency

How marketing procurement can develop sustainable relationships in the ‘new normal’
Marketing Procurement

How marketing procurement can develop sustainable relationships in the ‘new normal’

Is there now an opportunity for “Marketing Procurement” to really reinvent itself?
Marketing Procurement

Is there now an opportunity for “Marketing Procurement” to really reinvent itself?

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability
Creative Production

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability

Translation: Brand language in market – how to avoid expensive mistakes
Creative Production

Translation: Brand language in market – how to avoid expensive mistakes

Programmatic media buying guide: Fixing the leaky bucket
Media Management

Programmatic media buying guide: Fixing the leaky bucket

Remote Production: The cost benefit will not be lost on marketers
Creative Production

Remote Production: The cost benefit will not be lost on marketers

Procurement: Marketing’s first line of defence
Marketing Procurement

Procurement: Marketing’s first line of defence

Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement

Golden Ratios: The end of the 80/20 rule in planning marketing investment

The evolving role of procurement in agency remuneration
Marketing Procurement

The evolving role of procurement in agency remuneration

Contract Compliance Audits during Covid-19: Can and should they still be done?
Marketing Procurement

Contract Compliance Audits during Covid-19: Can and should they still be done?

Four areas of budget and agency management: Responsible measures in uncertain times
Marketing Procurement

Four areas of budget and agency management: Responsible measures in uncertain times

Payment Terms: Four implications for agency partners of longer payment terms
Marketing Procurement

Payment Terms: Four implications for agency partners of longer payment terms

Four types of risk profiles when working with agency partners: What's yours?
Marketing Procurement

Four types of risk profiles when working with agency partners: What’s yours?

Perfect fit: The value of preferred vendor relationships
Marketing Procurement

Perfect fit: The value of preferred vendor relationships

Ethical Advertising: Marketing Procurement can play a key role to effect change
Ethics & Ecology

Ethical Advertising: Marketing Procurement can play a key role to effect change

Print e-Sourcing: How to tame tail spend and reduce costs by up to 22%
Marketing Procurement

Print e-Sourcing: How to tame tail spend and reduce costs by up to 22%

Perfect Storm: The collision of client payment terms and the post COVID economy
Creative Production

Perfect Storm: The collision of client payment terms and the post COVID economy

The evolution of marketing procurement: What new skills are required?
Marketing Procurement

The evolution of marketing procurement: What new skills are required?

Pitching and chemistry in the time of COVID-19
Marketing Procurement

Pitching and chemistry in the time of COVID-19

Brands take control of the ever evolving advertising and creative production landscape
Creative Production

Why brands are taking greater control of the evolving advertising and creative production landscape

Music Licensing: Clear as mud
Marketing Procurement

Music Licensing: Clear as mud

Sync Market: Requires due diligence and smarter procurement from brands
Marketing Procurement

Sync Market: Requires due diligence and smarter procurement from brands

Bid Management: Transparency in the bidding process for creative production: Part Two
Marketing Procurement

Bid Management: Transparency in the bidding process for creative production: Part Two

Bid Management: Transparency in the bidding process for creative production: Part One
Marketing Procurement

Bid Management: Transparency in the bidding process for creative production: Part One

Why getting the commercial relationship right between advertisers and agencies is critical
Marketing Procurement

Why getting the commercial relationship right between advertisers and agencies is critical

How long do we need to wait for the change in marketing procurement to make it to APAC?
Marketing Procurement

How long do we need to wait for the change in marketing procurement to make it to APAC?

How Barclays took the advertiser-agency contract to a whole new level of transparency
Media Management

How Barclays took the advertiser-agency contract to a whole new level of transparency

‘Big Four Only’ compliance audit clauses: Are they still a problem for advertisers?
Marketing Procurement

‘Big Four Only’ compliance audit clauses: Are they still a problem for advertisers?

TV is the bright future of advertising - CEO of Thinkbox tells marketing procurement
Marketing Procurement

TV is the bright future of advertising – CEO of Thinkbox tells marketing procurement

50 shades of agency pitch consultants: How to pick the right one for your business
Marketing Procurement

50 shades of agency pitch consultants: How to pick the right one for your business

I’ve seen the future of creative advertising production and it’s ‘Mid-Tier’
Creative Production

I’ve seen the future of creative advertising production and it’s ‘Mid-Tier’

Trust and Transparency in Media and Marketing
Media Management

Trust and Transparency in Media and Marketing

In-House Agencies – How did we get here and do they really deliver ‘more for less’?
In-House

In-House Agencies – How did we get here and do they really deliver ‘more for less’?

Measuring ROI in China’s Influencer & Entertainment Market
Marketing Procurement

Measuring ROI in China’s Influencer & Entertainment Market

Digital Asset Management: What Is The Digital Asset Supply Chain?
Creative Production

Digital Asset Management: What Is The Digital Asset Supply Chain?

Video Production: Sourcing freelance videographers in the gig economy
In-House

Video Production: Sourcing freelance videographers in the gig economy

In-House agencies: A win for marketing procurement?
Marketing Procurement

In-House Agencies: A win for marketing procurement?

In-Housing: Work out your ‘why’
In-House

In-Housing: Work out your ‘why’

Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement

Agency Selection: The Art and Science of selecting the right agency partner

10 Strategic and operational principles for agency selection
Marketing Procurement

10 Strategic and operational principles for agency selection

Global Agency Relations Management – Acceleration of Change
Marketing Procurement

Global Agency Relations Management – Acceleration of Change

SRM: Why supplier relationship management matters
Marketing Procurement

SRM: Why supplier relationship management matters