Media Management

Media Management

Acquisition: MediaSense accelerates global expansion plan by acquiring R3

Media Marketing Compliance Information Security 27001
Media Management

ISO 27001: Raising the bar for data security and why it matters

Media Management

Media inflation set to rise in 2025 and 2026 according to WFA Outlook report

Media Management

Origin Beta Trials commence with 35 ISBA members

Audience Extension Networks – A Guide for Advertisers
Media Management

Audience Extension Networks – A Guide for Advertisers

ECI Media Management and Media Marketing Compliance jointly appoint George Patten to drive expansion in Asia Pacific
Media Management

ECI and MMC jointly appoint George Patten to drive expansion in Asia Pacific

Chris Williams Market Mix Modelling
Media Management

The ROI of measuring ROI: considerations when contracting platforms

Marketing Procurement

How ARM platforms use AI and automation to revolutionise advertising activities

Marketing Procurement

Marketing Procurement & Financial Management Summit: New York, Chicago & Toronto, October 2024

Media Management

ISBA and MMC join forces to enhance transparency for UK advertisers

Media Management

Principal-based media: Is the juice worth the squeeze?

Media Management

Is corporate trade, often called barter, too good to be true or a no brainer”?

Media Management

MediaSense to acquire PwC UK’s Marketing & Media Owner team

Media Management

Tectonic change in media requires an equivalent movement in Media Procurement

Media Management

ANA Report: The Acceleration of Principal Media

Nick Manning examines the ANA Programmatic Study
Media Management

Media procurement: time to double down

Media Management

MxPiQ day one from MSQ: AI, sustainability and representation in procurement

Media Management

MediaSense 2025 report: 71% of brands believe organisational structure is the biggest blocker to transformation

Media Management

The rise of retail media – and what that means for brands and retailers

Media Management

Let’s get excited about audits

Media Management

Advertisers need to start asking agencies new questions

Media Management

Media pitch preparation phase: detailed project plan and timing

Media Management

The rise of ‘Proprietary Media’: how procurement should respond

Media Management

Media pitch preparation phase: project charter, status quo and resource mapping

Gerry D'Angela joins Media Marketing Compliance MMC
Media Management

Gerry D’Angelo, Former VP Global Media at P&G joins MMC advisory board

Media Management

UK TV pricing slides into deflationary territory in 2023, according to ECI Media Management’s Q4 inflation update

Media Management

In-housing set for rapid and continued growth at major multinationals, WFA research

Marketing Procurement

The Marketing Procurement iQ Conference (Europe) 2024 launched by Marketing Procurement iQ

Wojciech Ras Prgmatic GMBH
Media Management

Effective Media Pitch: “To pitch or not to pitch, that is the question.”

Media Management

ANA Programmatic Media Supply Chain Transparency Study: The Complete Report

ANA Programmatic Media Supply Chain Transparency Study
Media Management

The ANA Programmatic Media Supply Chain Transparency Study: What Procurement should do next

ISBA Retail Media Framework
Ethics & Ecology

ISBA’s Responsible Retail Media Framework

Media Management

Three key reports every marketer should review

Ethics & Ecology

Top 10 ideas for more sustainable media planning and buying

Media Management

Media delivery strategy: The Pros and Cons of In-House vs Agency

Programmatic advertising webinar hosted bt Media Maketing Compliance (MMC)
Media Management

Media Transparency: light at the end of the tunnel?

The Future of Media Agency Models - MediaSense & WFA
Marketing Procurement

Future of Media Agency Models: New research report from WFA and MediaSense shows change is coming

ECI Media Inflation Report
Media Management

US TV pricing set to deteriorate further into deflationary territory

MediaSense i conversation with Haleon
Media Management

In conversation: Balancing efficiency and effectiveness with MediaSense & Haleon

Marketing Procurement iQ Magazine The Review
Reports & Guides

Marketing Procurement iQ publishes issue #2 of The Review digital magazine. Download now!

Media Management

ECI Media Management incorporates Eley Consulting into its business, strengthening European and UK presence 

Nick Manning examines the ANA Programmatic Study
Media Management

The ANA Programmatic Study: How Procurement can provide the answers

Nick Manning examines the ANA Programmatic Study
Media Management

Nick Manning appointed Non-Executive Chairman of Media Marketing Compliance

Media Management

Marginal gains. Big wins.

Marketing Procurement Raus Global
Media Management

Should advertisers insist on programmatic being included in all audit programs?

WFA Global Media Report 3.0
Media Management

WFA publishes Global Media Charter 3.0 calling for a fairer, safer, more transparent and more sustainable media ecosystem for global advertisers

Melissa Wisehart of Media.Monks
Media Management

To bridge Marketing and Procurement: Let Media be your connector

Tom Denford ID Comms
Media Management

How can brands get the media they deserve?

Cliff Campeau of Advertising Audit & Risk Management (AARM)
Media Management

Consumer privacy protection regulators are ready. Are you?

Dragonfly AI Artificial intelligence
Creative Production

Dragonfly AI: Implementation of AI in advertising and marketing

Bruno Gralpois
Marketing Procurement

What Next?: Seven phrases that defined advertising in 2022 and describe where the industry is headed

Media Management

ANA Media Conference report: People first, business benefits

Marketing Procurement

5 actions to offset marketing budget reductions

Media Management

Media Management: Predictions and insights for 2023

Ethics & Ecology

MediaSense launches DE&I audit programme for advertisers

Marketing Procurement

Key takeaways from ProcureCon Marketing 2022: Actionable advice to put in place now

Media Management

Cliff Campeau on why ad industry trends pose real risks to advertisers

Marketing Procurement

ProcureCon Marketing USA 2022: Broderick urges procurement to take control of marketing supply chains

Media Management

Report: What impact are world events having on global media inflation?

Media Management

Tough times need a hard look at media and agency performance

Marketing Procurement

Marketing Procurement & Financial Management Summit: Chicago & New York October 2022

Marketing Procurement

Marketing Procurement & Financial Management Summit: Chicago & New York October 2022

Media Management

WFA and MediaSense report: Marketing is facing “worst-ever” talent crisis

Marketing Procurement

Latest Ebiquity and WFA report: Tackling Responsible Media

Media Management

“We Only Know What We Know” – Why media auditing is about to enter its Renaissance period

Media Management

The quest for accountability in programmatic

Nick Manning examines the ANA Programmatic Study
Media Management

Media: A new 5-point plan for procurement

Media Management

The Generation of Contrasts: What we can learn from Gen Z

Media Management

Why advertisers must not rely on media buying templates as a one-size-fits-all

Marketing Procurement

Marketing Procurement and Financial Management Summit Edinburgh: Key takeaways and questions to ask your agency

Media Management

Media Contract Guidance for Advertisers: Global Best Practice 2022 report

Media Management

End of the line: How Heineken are preparing themselves for a future without cookies

Media Management

Ebiquity plc acquires Media Management Inc and MediaPath Network AB

Media Management

Sharmeen Lalani-Fade of Bayer on digital marketing in 2022

Marketing Procurement

Three fundamental steps to build and maintain trust between advertisers and agency partners

Reports & Guides

To audit or not to audit: An analysis of FirmDecisions’ latest report

Jerry Dakin
Media Management

Jerry Daykin named Beam Suntory’s Head of Global Media 

Media Management

CMOs: Do you understand the terms within your advertising contract?

Marketing Procurement

We don’t talk about… no, no!

Media Management

Top 10 USA media performance criteria for agency contracts

Media Management

Time & Material: The best mode of agency remuneration?

In-House

Bannerflow: A deep dive into The State of In-House 2022 report

Media Management

7 Trends for 2022: Transparency, governance and collaboration drive media agenda

Media Management

Why the US urgently needs media compliance auditing

Media Management

Diversity: Brand Advance and Teads Announce New Global Partnership

Media Management

EACA launches new “Media Auditing Guidelines”

Stephen Broderick
Media Management

Media transparency in the post-pandemic climate: What advertisers and agencies must address

Media Management

Cliff Campeau on media management in a post-pandemic world 

Media Management

Ebiquity and WFA’s report shows that capability gaps are creating significant challenges for large advertisers

Media Management

ISBA launches new Media Services Framework

Marketing Procurement

ANA Financial Management Conference Report: Back to a future…where relationships matter

Media Management

The power of influencers: Their power, ROI and dangers

Media Management

Media KPIs That Matter: the gap between what’s important and what is done

Media Management

Ebiquity combines cost data with attention economics to better measure campaign effectiveness

business empathy
Marketing Procurement

More empathy, less blame: marketing procurement post-Covid

Media Management

Rebuilding trust: return to the tried and true “principal-agent” business model

Media Management

What Role Will Media Agencies Carve Out for Themselves?

Putting the ‘O’ in DCO
Creative Production

Putting the ‘O’ in DCO

State of In-Housing 2020 Report
In-House

State of In-Housing 2020 Report

Media Management

WFA launches Global Media Board

Media Management

Media: In or Out?

Media Management

Pathfinding study lays down a challenge the industry will strive to meet

Media Management

Time for change and transparency in programmatic advertising

Can econometrics prove the value of influencers?
Media Management

Can econometrics prove the value of influencers?

Talent: Building the new in-house marketer
Media Management

Talent: Building the new in-house marketer

In-housing and the changing marketing landscape
Media Management

In-housing and the changing marketing landscape: a dive into Media Sense’s 2020 and Beyond report

How to achieve long term effectiveness from in-housing
Media Management

How to achieve long term effectiveness from in-housing

Programmatic media buying guide: Fixing the leaky bucket
Media Management

Programmatic media buying guide: Fixing the leaky bucket

The evolving role of procurement in agency remuneration
Marketing Procurement

The evolving role of procurement in agency remuneration

DCO: What is Dynamic Content Optimisation?
Media Management

DCO: What is Dynamic Content Optimisation?

How Barclays took the advertiser-agency contract to a whole new level of transparency
Media Management

How Barclays took the advertiser-agency contract to a whole new level of transparency

TV is the bright future of advertising - CEO of Thinkbox tells marketing procurement
Marketing Procurement

TV is the bright future of advertising – CEO of Thinkbox tells marketing procurement

Research showsTV and Radio perform significantly better for brand building campaigns in the UK
Media Management

Research showsTV and Radio perform significantly better for brand building campaigns in the UK

Look Before You Leap - Considerations for marketers thinking about bringing digital media in-house
Media Management

Look Before You Leap – Considerations for marketers thinking about bringing digital media in-house

Trust and Transparency in Media and Marketing
Media Management

Trust and Transparency in Media and Marketing

Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement

Agency Selection: The Art and Science of selecting the right agency partner

10 Strategic and operational principles for agency selection
Marketing Procurement

10 Strategic and operational principles for agency selection

Ebiquity report details best practice guidelines to help advertisers succeed in the art and science of agency selection.
Media Management

Seeing the forest from the trees: Maximising the value of media. Special Report

Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets
Media Management

Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets