Subject Matter Expert

Purple Square Managing MarTech transformations
Marketing Procurement

Managing MarTech transformations: Six key tips from the experts

Marketing Procurement

A Print Sourcing Dilemma: The United States or China

Creative Production

Thought Leadership: 3D For The Masses

Subject Matter Expert

18 Influencer platforms that will help you manage your campaigns

Subject Matter Expert

11 Video crowdsourcing platforms to help boost authenticity for your brand

sarah scudder
Subject Matter Expert

The Unfolding Story of Corrugated Packaging

Creative Production

Marketing Localisation – Creative Translation, Transcreation or Multilingual Copywriting. Which to use and when?

Music Licensing: “Two Countries Divided By A Common Language”
Marketing Procurement

Music Licensing in the US & UK – Two Countries Divided By A Common Language

Music Licensing Rights: The Use of Old Music in Times of Crisis
Marketing Procurement

Music Licensing Rights: The Use of Old Music in Times of Crisis

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability
Creative Production

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability

Translation: Brand language in market – how to avoid expensive mistakes
Creative Production

Translation: Brand language in market – how to avoid expensive mistakes

CMP: What is a Creative Management Platform?
In-House

CMP: What is a Creative Management Platform?

Print e-Sourcing: How to tame tail spend and reduce costs by up to 22%
Marketing Procurement

Print e-Sourcing: How to tame tail spend and reduce costs by up to 22%

DCO: What is Dynamic Content Optimisation?
Media Management

DCO: What is Dynamic Content Optimisation?

Music Licensing: Clear as mud
Marketing Procurement

Music Licensing: Clear as mud

Sync Market: Requires due diligence and smarter procurement from brands
Marketing Procurement

Sync Market: Requires due diligence and smarter procurement from brands

UGC: What really is User-Generated Content?
Subject Matter Expert

UGC: What really is User-Generated Content?

Bid Management: Transparency in the bidding process for creative production: Part Two
Marketing Procurement

Bid Management: Transparency in the bidding process for creative production: Part Two

Bid Management: Transparency in the bidding process for creative production: Part One
Marketing Procurement

Bid Management: Transparency in the bidding process for creative production: Part One

Rights Management Strategy: How to right your wrongs with usage rights
Creative Production

Rights Management Strategy: How to right your wrongs with usage rights

Resource Management: What is it and what does it bring to creative operations?
Creative Production

Resource Management: What is it and what does it bring to creative operations?

Measuring ROI in China’s Influencer & Entertainment Market
Marketing Procurement

Measuring ROI in China’s Influencer & Entertainment Market

Digital Asset Management: What Is The Digital Asset Supply Chain?
Creative Production

Digital Asset Management: What Is The Digital Asset Supply Chain?

Video Production: Sourcing freelance videographers in the gig economy
In-House

Video Production: Sourcing freelance videographers in the gig economy

Global Agency Relations Management – Acceleration of Change
Marketing Procurement

Global Agency Relations Management – Acceleration of Change

SRM: Why supplier relationship management matters
Marketing Procurement

SRM: Why supplier relationship management matters