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Coca-Cola changing the face of marketing procurement with new global roles.
With the stated goal of “changing the face of marketing procurement”, the Coca-Cola marketing organization are hiring for over 70 new roles across the globe.
From India to Mexico, from London to Atlanta, and from China to South Africa, the company are doubling down on their marketing procurement capacity, appearing to deem it a key driver of growth in a post-pandemic world.
The majority of roles listed come from the UK and USA, with significant growth in China, India and Mexico.
The positions cover everything from insights and data, media, creative, production, ESP (European Single Procurement), influencers and analysts.
Whilst Coca-Cola were unavailable to comment on this move, this investment heralds a new era for marketing procurement in the FMCG space.
UK based Marketing Procurement consultant, Tina Fegent, commented on the scale of recruitment specifically for marketing procurement saying that she has never seen anything like this before. “I think it is unique that 70 people are recruited to an organisation. It lends itself to the fact that we [marketing procurement] have really earned our spurs in the last 18 months. Things are coming out of doldrums and people are spending money…..procurement is viewed as real strategic partners” Fegent continues “For me, it [the recruitment] lends itself to the value the organisation now puts on marketing procurement. I’ve spent 30 years trying to get us at the top table. But as a result of the pandemic we are now seen as strategic business advisors.”
The live listing of over 70 jobs is set out below and includes:
UK
Manager Global Marketing Procurement: ESP
Specialist: Global Marketing Procurement: ESP
Manager Global Marketing Procurement: Insights & Data (KHI)
Specialist Global Marketing Procurement: Data & Digital
Manager Global Marketing Procurement: Create & Design
Director Global Marketing Procurement: Create & Design
Manager Global Marketing Procurement: Production & Development
Specialist Global Marketing Procurement: Production & Development
Specialist Global Marketing Procurement: Create & Design
Sr Director Global Marketing Procurement: Digital & Data
Director Global Marketing Procurement: Europe Operating Unit
Sr Director Global Marketing Procurement: Media
Director Global Marketing Procurement: Media
Specialist: Global Marketing Procurement: Media
Manager Global Marketing Procurement: Assets, Influencer & Partnerships
Specialist Global Marketing Procurement: Data Analyst
USA
Manager Global Marketing Procurement: ESP
Specialist: Global Marketing Procurement: ESP
Specialist: Global Marketing Procurement: Media
Manager Global Marketing Procurement: Media NA
Manager Global Marketing Procurement: Insights & Data (KHI)
Director Global Marketing Procurement: North America Operating Unit
Sr Director Global Marketing Procurement: Creative Development
Sr Director Global Marketing Procurement: Assets, Partnerships & Influencers
Specialist Global Marketing Procurement: Assets, Influencer & Partnerships
Manager Global Marketing Procurement: Assets, Influencer & Partnerships
Specialist Global Marketing Procurement: Data & Digital
Specialist Global Marketing Procurement: Production & Development
Manager Global Marketing Procurement: Create & Design
Senior Director Global Music & Culture Marketing
Turkey
Specialist: Global Marketing Procurement: Media
Manager Global Marketing Procurement: ESP
Specialist Global Marketing Procurement: Production & Development
Specialist Global Marketing Procurement: Data & Digital
South Africa
Specialist: Global Marketing Procurement: ESP
Manager Global Marketing Procurement: ESP
Director Global Marketing Procurement: Eurasia + Africa Operating Units
Specialist – Global Marketing Procurement: Data & Digital
Director Global Marketing Procurement: Production & Development
Manager Global Marketing Procurement: Production & Development
Director Global Marketing Procurement: Latam OU
Manager Global Marketing Procurement: ESP
Specialist – Global Marketing Procurement: ESP
Specialist Global Marketing Procurement: Create & Design
Manager Global Marketing Procurement: Insights & Data (KHI)
Manager Global Marketing Procurement: Media
Japan
Specialist: Global Marketing Procurement: ESP
Manager Global Marketing Procurement: ESP
Manager Global Marketing Procurement: Media
Specialist: Global Marketing Procurement: Media
Director Global Marketing Procurement: J + K OU
India
Specialist Global Marketing Procurement: Data Analyst
Specialist Global Marketing Procurement: Data & Digital
Specialist: Global Marketing Procurement: ESP
Manager Global Marketing Procurement: ESP
Snr. Director Global Marketing Procurement: ESP
Manager Global Marketing Procurement: Insights & Data (Digital)
China
Specialist Global Marketing Procurement: Create & Design
Specialist Global Marketing Procurement: Assets, Influencer & Partnerships
Specialist: Global Marketing Procurement: Media
Manager Global Marketing Procurement: Media
Specialist: Global Marketing Procurement: ESP
Manager Global Marketing Procurement: ESP
Manager Global Marketing Procurement: Insights & Data (Digital)
Australia
Manager Global Marketing Procurement: ESP
Director Global Marketing Procurement: ASP + Inswa Ous
Rest of World
Manager Global Marketing Procurement: Media in Dubai, UE
Manager Global Marketing Procurement: Media- Rio de Janeiro, Brazil
Manager Global Marketing Procurement: Media in Taguig City, National Capital Region Philippines