ECI Media Management reveal ten top tips to help advertisers and procurement deliver sustainable media planning and buying
By Traci Dunne, Global Director of Industry Relations, APR
Sustainability is, rightly so, climbing high on client strategic agendas under the ESG banner – in many cases progressing from the morally-driven ‘right thing to do’ into a business imperative
By Christine Moore
Chris Kenna, Chairman & Founder of Brand Advance Group, explores how to gain better understanding of the ways in which marketing procurement can really help drive the important and industry-wide diversity and inclusion commitment.
Aimee Luther, MD at The Liberty Guild, outlines how the ad model is broken and how a distributed workforce is the answer to driving better value for agencies, clients and procurement teams
Niku Banaie, Founder and CEO of The Upside
As new spaces evolve in the metaverse, The Upside’s Founder Niku Banaie explores how adaptations must be made for procurement professionals to comply with new standards, laws and ethics
By Maddy Smith
As technology develops, now is a critical time to ensure that production companies and agencies consider sustainability at all points during media production.
By Maddy Smith
From minority-owned agencies and ethical advertising to diverse suppliers, view our comprehensive review of active DE&I organisations and movements across the globe.
By Leah Montebello
From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste.
Denise Carter, VP, Diversity and Communications at designory, eg+ worldwide and mother tongue gives her very personal view about DE&I, why it’s good for business and why effective DE&I is just the beginning not the end
Ethical Business
