By Helen Thompson
At a recent Rightspend workshop for marketing procurement held in Amsterdam, CEO Iain Seers urged those attending to leverage Gen AI cost savings potential, whilst mitigating risks. The outcomes make insightful reading.
Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing Services Asia Pacific and Global Sourcing at WFA, reveals the latest research.
By David Little
Brand alignment with sponsee and ensuring ‘frills’ are necessary should be as important as maximising measurable ROI from sponsorship over duration of sponsorship.
by David Little
Procurement plays a pivotal role in ensuring the success of company events when recognising brand fit, stakeholders and focusing on risk and cost avoidance rather than just direct savings.
By Helen Thompson
Regeneron’s newly appointed Vice President of Commercial Procurement, Sabrina Traskos, on how her award-winning approach to marketing procurement is helping get messages about life-changing medicines to patients more quickly, the role models who inspire her, and how she leads as a woman in marketing procurement.
By David Little
As procurement professionals, understanding the basics of influencer agencies and their role in marketing can significantly enhance the value and efficiency of these collaborations. Here’s an introduction to influencer agencies and insights into how they can improve ROI for marketing efforts.
By Bruno Gralpois
Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value. But how?
By Helen Thompson
ESG & sustainability were second only to the impact of GenAI in terms of share of agenda at ProcureCon Marketing Europe. Marketing Procurement iQ reports on the key takeaways.
By Bruno Gralpois
Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with.
Striking the right balance between cost savings and value creation is a fine art, but one that the Marketing Procurement community is well equipped to achieve as it continues to grow in strategic importance within organizations, argues Nick Sparey of Illumino Partnership
By Morag Cuddeford-Jones
In this, the first of two roundups from the first Marketing Procurement iQ Conference, we learn what’s really getting the Marketing Procurement community hot under the collar.
By Cliff Campeau, Principal, AARM
Artificial Intelligence is poised to reshape the advertising industry, says Cliff Campeau of Advertising Audit & Risk Management
By Nick Sparey
A robust category management strategy with the right application of tools and process is often overlooked by marketing procurement but is central to it adding value in its developing relationship with marketing, argues Nick Sparey of illumino partnership.
By Cliff Campeau
Principal of Advertising Audit & Risk Management (AARM) Cliff Campeau explores the factors which have drastically reduced trust between advertisers and their partners
By Jon Williams
What does the future of hourly rates look like in an AI augmented world?
By Nick Louisson, Director of Agency Services ISBA
It’s a promising time for marketing procurement professionals. In a world of greater strategic operations and maturation of objectives, ISBA’s Director of Agency Services shares his optimism for the industry’s future
Sponsorships offer brands the unique opportunity to connect with consumers and drive sustainability and diversity, but almost half of brands surveyed are not using their sponsorships to advance these equity agendas, the WFA finds.
By Tracey Barber, Havas Creative
Global Chief Transformation and Growth Officer, Tracey Barber explores her insight about the broken agency/client model, the differences between agencies and brands and a critical lack of understanding
By Cliff Campeau
Cliff Campeau, Principal at AARM, explores three key reports that every marketer should ask their agency partners to generate on a monthly basis to streamline campaigns.
By Hasan Arik, Chief Product Officer and Founder, Redmill Solutions
Pitching can be a long and arduous process, Hasan Arik of Redmill Solutions explores does the pitch need to be ditched? Or can it still prove useful and effective in the modern age?
By Jim Wallace
Agency Management and Marketing Operations Expert at Blum Consulting Partners Jim Wallace outlines a checklist of questions for those questioning the true home of agency management
By Bruno Gralpois
Are chaos, complexity and costs the greatest threats to corporate performance? Bruno Gralpois discusses how to navigate these potential roadblocks to a successful partnership.
By Bridget Arik
RedMill Solutions’ Chief Operations Officer analyses the nuances and challenges of client-agency relationships and how pitching can be streamlined in times of uncertainty.
By J Francisco Escobar
Marketing procurement must play their part in client-agency relationships to ensure mutual expectations of transparency, equity, and value are being properly met.
By Christine Downton
Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.
According to a new report of 500 marketing decision makers, nine in ten (95%) say that staying on top of agency investments and maintaining open communication helps nurture long-term partnerships with their agencies
By Christine Moore
Chris Kenna, Chairman & Founder of Brand Advance Group, explores how to gain better understanding of the ways in which marketing procurement can really help drive the important and industry-wide diversity and inclusion commitment.
By Kate Howe
In the last of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
In the second of three articles, Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
Over three articles Kate Howe, Executive Director of MSQ, the organiser of Procurefest, discusses the big challenges and opportunities facing marketing procurement, as well as the wider agency and marketing sector.
But too many soft KPIs and “the wrong KPIs” are a rising concern
By Bruno Gralpois
Agency Mania Solutions’ Bruno Gralpois explores how, just like marriage, client-agency relationships require a high level of investment and commitment to grow and understand one another.
By Bruno Gralpois
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies.
By Maddy Smith
CMO Council launches latest marketing procurement report; assessing the relationship between marketing and procurement, how they collaborate and what hurdles they must overcome.
By Leah Montebello
Marketing Procurement expert Tina Fegent, discusses the rise, and continued rise, of this complex category and how she has built the Tina brand.
By Leah Montebello
Sherry Ulsh, Senior Manager of Indirect Sourcing at The Hershey Company, discusses the ANA, pitch processes, mentoring and procurement’s evolving role.
By Andrea Ruskin and Maddy Smith
As an Operations, Marketing and Procurement Executive Consultant and employee, Brennan discusses her journey from marketing to procurement and everything in between.
By Leah Montebello
David Bygrave, Associate Director, Consulting at Deloitte New Zealand, discusses his passion for shifting the perception of marketing procurement.
By Leah Montebello
Dana Small, Associate Director, Global Strategic Sourcing at BioMarin Pharmaceuticals, discusses how supplier relations is like dating and how she envisages degree-level category management training in the US.
By Leah Montebello
Maria Antonova, Global Procurement Manager – Advertising Agencies at Teva Pharmaceuticals, discusses the major ideas in “the exciting world of buying marketing services”
