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Marketing Procurement
Marketing Procurement & Financial Management Summit: Chicago & New York October 2022
Marketing Procurement iQ is hosting two dedicated summits focusing on financial management within marketing procurement, in Chicago Oct 11th and New York Oct 13th
Marketing Procurement and Financial Management Summit
October 11th Chicago
October 13th New York
Agenda & Speaker Biographies
Marketing Procurement iQ is hosting two dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers.
To allow delegates to get the most valuable exchange of ideas and insights from the summit, the event is only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.
You can download the full agenda and speaker biographies HERE for MarPro Summit Chicago
You can download the full agenda and speaker biographies HERE MarPro Summit New York
If you have not had an invitation but would like to attend please email editorial@pxpiq.com requesting a delegate place at the MarPro Summit, Chicago or New York (please specify which city). This free to attend event is exclusively for brands and is not open to agencies or vendors.
Agenda and Speaker Biographies
9.15 – 10.00 Coffee & Registration
10.00 – 10.15 Welcome & Introduction
10.15 – 11.00: Programmatic and agency-owned Inventory Media – why are Advertisers constantly being steered towards non-disclosed models?
Stephen & Fiona will explain some of the pitfalls of signing up to Agency owned inventory deals and highlight the many benefits of using transparent solutions.
Speaker Presentation with Q&A: Stephen Broderick, Managing Partner, Media Marketing Compliance & Fiona Foy, Americas, Media Marketing Compliance
11.00 – 11.45: Managing Marketing Spend Efficiently in Challenging Times
As global economic issues put pressure on companies to maximize their marketing investments, marketing procurement continues to play a vital role in delivering greater value to brands. RightSpend will examine the various factors impacting costs today and highlight what works and what doesn’t in helping brands achieve greater transparency in their agency spend.
Speaker Presentation with Q&A: Iain Seers CEO, and George Roumanis, Partner, RightSpend
12.00 – 12.45 Chicago & 2.00 – 2.45 New York: Taking control of your assets
Undoubtedly the biggest trend and overarching theme of the last 5-10 years, is advertisers taking back control of their assets. Designing the right ecosystem of production partners is an essential first step. In this session, Claire will identify the biggest drivers of improved cost, quality and agility in production.
Speaker Presentation with Q&A: Claire Randall at Claire Randall Consulting
12.00 – 12.45 New York Only: The Evolution: Creative Agencies and Influencer Agencies
Keri Bruce will discuss the latest trends in creative and influencer agency contracts and key contract considerations to protect your bottom line.
Speaker Presentation with Q&A: Keri Bruce Partner ReedSmith
1.00– 2.00: Buffet Lunch
2.00 – 2.45 Chicago Only: Best Practices for Managing Global Talent & Licensed Element
The production ecosystem is increasingly complex as advertisers source content from multiple creative partners. In this environment, controlling the usage rights of your assets is critical. In this session TTC will dive into the best practices for effectively securing and tracking talent and licensed element rights.
Speaker Presentation with Q&A: Greg Smith, President, The TEAM Companies & Mark Egmon, Vice President Marketing & Corporate Communications, President, The TEAM Companies
3.00 – 3.45: Artificial Intelligence. Industry friend or foe?
Artificial Intelligence has been bandied around for the last few years – it will either swallow all of our jobs, completely stifle creativity, take over production and fully automate media planning and buying. Not so fast!!! This session highlights how artificial intelligence can help brand and agency teams deliver greater ROI by optimizing content before significant production and media costs are incurred. The session will examine a wide range of use cases from leading global brands showing how they use Dragonfly’s predictive tools to optimize content in multiple forms deployed across a myriad of channels.
Speaker Presentation with Q&A : David Bonthrone, Senior Advisor, DragonflyAI
3.45 – 4.15 Discussion and Analysis Workshop
The day finishes with a workshop session where delegates will have the opportunity to exchange knowledge and gain insights into three key areas of media transparency, marketing costs and production efficiencies & asset management.
Chaired by Geoff Hall, Founder & Publisher, Marketing Procurement iQ www.pxpiq.com
4.15 – 5.15 Networking and Drinks
Speaker Biographies
Stephen Broderick, Managing Partner, Media Marketing Compliance (MMC)
Stephen was key in founding the financial compliance industry back in 2000 when he founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain. Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since. Stephen was also part of the senior team that managed the ground-breaking 2016 ANA “Transparency Report” into the US media market. In 2020, Stephen was one of the founding partners of MMC, achartered accounting firm that specialises in marketing transparency.
Fiona Foy, Americas, Media Marketing Compliance (MMC)
Fiona manages the Americas for Media Marketing Compliance. With over 15 years of global marketing procurement experience across a number of industries she has a wealth of commercial and contractual knowledge having managed most marketing categories and understands the benefits financial transparency can deliver to the client-agency relationship. In 2020, Fiona was one of the founding partners of MMC, achartered accounting firm that specialises in marketing transparency.
Iain Seers, Chief Executive Officer, RightSpend
Iain has over 20 years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands. Having been at the forefront of many multi-discipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world. RightSpend has made a name for itself in the Marketing Procurement industry delivering savings, efficiencies and insight using proprietary data, current clients include 30 of the top 100 global brands.
George Roumanis, Global Partner, RightSpend
George is a Global Partner at RightSpend, the industry’s leading agency compensation benchmarking and assessment platform. He has over 25 years of experience working within global consulting, corporate marketing, and strategic sourcing organizations. Prior to joining RightSpend, George was Agency Tower Lead within the Marketing Services Practice at Accenture, supporting their external clients across all industries. Previously, he was Director, Global Marketing Procurement for IHG Hotels & Resorts where he led the strategic sourcing and agency relationship management of IHG’s worldwide marketing agencies. Prior to joining IHG, George spent over 16 years at IBM Corporation, most recently as Manager, Global Agency Operations and a member of IBM’s Agency Management Team.
Claire Randall, Founder & CEO of Claire Randall Consulting
Claire started out as a TV producer at Saatchi & Saatchi London. In 1996 she formed the company to manage all TV Production for a large global advertiser across all brands, on an exclusive basis. Over the years, Claire has expanded the company to other advertisers, extended its geographic footprint and broadened the offering to encompass all aspects of production management, including strategic consulting on agency production models and content ecosystems. Claire Randall Consulting now has offices and consultants throughout EMEA, North America, LATAM, and APAC and is a world leading advertising production consultancy. Claire is a well-known figure in the industry, consulting and advising for industry bodies such as ISBA (Incorporated Society of British Advertisers), the IPA (Institute of Practitioners in Advertising) and the ANA (Association of National Advertisers)
Keri Bruce Partner ReedSmith
Keri Bruce is an advertising law partner at Reed Smith. She advises clients on a wide array of advertising-related matters, including advertising regulation, social media, emerging technologies such as the metaverse and NFTs, sweepstakes and contests, commercial co-ventures, loyalty programs, intellectual property, and rights of publicity matters. In addition, she helps clients negotiate advertising related agreements, including media and creative agency agreements; media buys; talent, influencer, and celebrity endorsement agreements; production contracts; intellectual property and sponsorship agreements; and loyalty programs.
Greg Smith, President, The TEAM Companies (TTC)
Greg has been involved in marketing and technology for his entire career and is a business leader with an entrepreneurial heart who has successfully envisioned, built and managed companies, teams and technology across a broad spectrum of businesses in the advertising media and entertainment space. Greg has held leadership positions including CEO of iRGONOMIC, Global CIO of McCann Worldgroup, WW CIO of Universal McCann, and CIO of Zenith Media. As President of The TEAM Companies (TTC), Greg leads the Operations, Revenue, and Technology teams, as well as significantly contributes to the development and enhancement of TTC technologies. Through his leadership, Greg has helped TTC become one of the top business services companies in the advertising and entertainment industries.
Mark Egmon, Vice President Marketing & Corporate Communications, President, The TEAM Companies (TTC)
An enthusiast about branding and production, Mark has held a number of positions in the content creation ecosystem. While Executive Producing in Chicago, Mark served as President of AICP’s Midwest region during which time he co-founded the Illinois Production Alliance and served as its first president helping spearhead the passing of Illinois’ production tax incentive. As producer of a video series heavily reliant on the acquisition of rights, Mark worked with talent experts at TEAM and his relationship with the company was formed. Mark went on to help uniquely position TEAM in the marketplace, guide the organization’s marketing initiatives, and expanded his role to include Business Development and Corporate Communications.
David Bonthrone, Senior Advisor, DragonflyAI
After completing an Honours Degree in Marketing at Greenwich University in London David started his career in investment banking. He then headed to Australia for a change of country and career where he joined Ogilvy & Mather Direct to work on Toyota. He set up his own agency which was acquired to form Saatchi & Saatchi Direct/Interactive. He then spent three years at Grey/G2 Worldwide with global responsibility for a $5B brand.
He followed that by joining Saatchi & Saatchi X to run the New York office and the P&G shopper business globally. He briefly ran the Shopper/Retail practice at Momentum, part of McCann World Group. David is now leading the charge with Dragonfly AI supporting their growth in North America.
To reserve your place
If you have not had an invitation but would like to attend please email editorial@pxpiq.com requesting a delegate place at the MarPro Summit, Chicago or New York (please specify which city). This free to attend event is exclusively for brands and is not open to agencies or vendors.
About Marketing Procurement iQ
Marketing Procurement iQ is the only online global platform that focuses exclusively on advertising and marketing implementation, delivering an exceptional business intelligence resource.
Marketing Procurement iQ specialises in covering marketing procurement, media management, category management, marketing operations, marketing services, in-house agencies, creative production and creative operations.
We provide insights into five key areas: People, Process, Partners, Technology and Ethics & Ecology across three regions AMEA, Americas and APAC.
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