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Marketing Procurement
Marketing Procurement & Financial Management Summit: New York, Chicago & Toronto, October 2024
Marketing Procurement iQ is hosting three dedicated summits focusing on financial management within marketing procurement, in New York October 15th, Chicago October 17th and Toronto October 22nd.
Marketing Procurement and Financial Management Summit
October 15th New York
October 17th Chicago
October 22nd Toronto
All Summits 10.00am to 4.00pm
Agenda & Speaker Biographies
Marketing Procurement iQ is hosting three dedicated summits focusing on financial management within marketing procurement aimed at senior procurement and marketing professionals, exploring some of the key issues affecting financial management today. The summit is free of charge to leading advertisers.
To allow delegates to get the most valuable exchange of ideas and insights from the summit, the event is only open to advertisers and will be conducted under Chatham House rules for complete confidentiality.
If you have not had an invitation but would like to attend please email editorial@pxpiq.com requesting a delegate place at the MarPro Summit, New York, Chicago or Toronto (please specify which city). This free to attend event is exclusively for brands and is not open to agencies or vendors.
Agenda and Speaker Biographies
09.15 – 10.00 Coffee & Registration
10.15 – 11.00
How advertisers can navigate some of the more costly pitfalls in the marketing industry
Stephen & Fiona will explain some of the most commercially impacting drawbacks in the industry, it’s not just happening in media… plus the steps you can take, as the advertiser, to protect your business.
Speaker Presentation with Q&A: Stephen Broderick, Partner – Global Clients, Media Marketing Compliance & Fiona Foy, Americas, Media Marketing Compliance
11.00 – 11.45
If Knowledge is power, and Data is King. What is the role of Technology?
In this session, RightSpend explores the important role that technology plays in Procurement. Bringing together the complexities of the marketing supply chain to streamline and enhance the marketing procurement process, brands can deliver more value to their Marketing services.
Technology will continue to be a driving force in marketing procurement’s evolution, enabling more data-driven, and brand-centric approaches. Teams who effectively leverage these technological advancements will be better positioned to succeed in the rapidly changing landscape. RightSpend will share learning and real-world examples for delivering significant results by combining knowledge, data and technology in the right way.
Speaker Presentation with Q&A: Iain Seers, Chief Executive Officer, RightSpend & George Roumanis, Chief Operating Officer, RightSpend
Coffee
12.15 – 1.00
Transparency in Production: Spotlight on the competitive bidding process
The industry has seen a marked increase in in-house agency production, which can mean that transparency is lost in the bidding process. How do you ascertain that bids are competitive? Is triple-bidding possible when you are working with an in-house agency production company? How do you ensure creativity is not compromised?
Claire Randall Consulting, will run a session focusing on clarity and transparency in the bidding process, giving attendees the opportunity to share experiences and discuss best practice.
Speaker Presentation with Q&A: Claire Randall, Founder and CEO, Claire Randall Consulting CRC (All Three Cities) Natalie Ross, Head of North America, CRC (NY & Chicago only) & Brenda Surminski, Canada Lead, CRC (Toronto only)
Lunch 1.00 – 2.00
2.00 – 2.45
The Evolution: Creative Agencies and Influencer Agencies
Keri Bruce will discuss the latest trends in creative and influencer agency contracts and key contract considerations to protect your bottom line.
Speaker Presentation with Q&A: Keri Bruce, Partner, ReedSmith
3.00 – 3.45
The ROI of measuring ROI: considerations when contracting platforms (Toronto only)
Marketers seek the best methods of determining how their media investments return value to the company. Market Mix Modelling has re-emerged as the gold standard for this task and yet it has evolved. Now MMM is available as Software as a Service model which changes the way it should be contracted. This talk will examine all the details of why and how SaaS based MMM leads as the best approach if the engagement is structured to take advantage of MMM’s capabilities.
Speaker Presentation with Q&A: Chris Williams, CMO, Arima Data
3.00 – 3.45
Expert Client Interview – Discussion And Analysis (New York & Chicago only)
The day finishes with a client-led interview where delegates will have the opportunity to explore the key findings from the day, exchanging knowledge with their peers and gaining shared insights into four key areas of media transparency, marketing costs, production efficiencies & agency contracts.
Chair: Geoff Hall, Founder & Publisher, Marketing Procurement iQ & Client-Side Marketing Procurement Professional
Networking and Drinks 4.00 – 5.00
Speaker Biographies
Stephen Broderick, Partner – Global Clients, Media Marketing Compliance (MMC)
Stephen was key in founding the financial compliance industry back in 2000 when he co-founded FirmDecisions, the first consultancy aimed at delivering transparency into the media and marketing supply chain. Stephen has been advising clients and advertiser bodies, including ISBA, ANA and WFA, on marketing financial issues ever since.
Stephen was also part of the senior teams that managed the ground breaking 2016 ANA “Transparency Report” into the US media market and the 2024 ANA study on The Rise of Proprietary Media. In 2020, Stephen was one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency
Fiona Foy, Americas, Media Marketing Compliance (MMC)
Fiona manages the Americas for Media Marketing Compliance. With over 15 years of global marketing procurement experience across a number of industries she has a wealth of commercial and contractual knowledge having managed most marketing categories and understands the benefits financial transparency can deliver to the client-agency relationship. Fiona was one of the founding partners of MMC, a chartered accounting firm that specialises in marketing transparency.
Iain Seers, Chief Executive Officer, RightSpend
Iain has many years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands and he has been at the forefront of many multi- discipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world.
Iain has many years’ experience in the advertising and consulting industry managing various marketing disciplines across different business sectors. Iain has a unique insight having worked on both sides of the equation for some of the world’s largest advertising networks and global brands and he has been at the forefront of many multi- discipline marketing technologies and data innovations that have provided true marketing efficiency for brands around the world.
RightSpend has made a name for itself in the Marketing Procurement industry delivering savings, efficiencies and insight using proprietary data. Its current clients include many of the top 100 global brands.
George Roumanis, Chief Operating Officer, RightSpend
George is one of the leading industry figures in marketing procurement and agency analytics with a wealth of experience working within global consulting, corporate marketing, and strategic sourcing organisations. Prior to joining RightSpend, George was Agency Tower Lead within the Marketing Services Practice at Accenture, supporting their external clients across all industries.
George is one of the leading industry figures in marketing procurement and agency analytics with a wealth of experience working within global consulting, corporate marketing, and strategic sourcing organisations. Prior to joining RightSpend, George was Agency Tower Lead within the Marketing Services Practice at Accenture, supporting their external clients across all industries.
Previously, he was Director, Global Marketing Procurement for IHG Hotels & Resorts where he led the strategic sourcing and agency relationship management worldwide. Prior to joining IHG, George spent over 16 years at the IBM Corporation, managing Global Agency Operations.
Claire Randall, Founder & CEO, Claire Randall Consulting
Claire started out as a TV producer at Saatchi & Saatchi London. In 1996 she formed the company to manage all TV Production for a large global advertiser across all brands, on an exclusive basis. Over the years, Claire has expanded the company to other advertisers, extended its geographic footprint and broadened the offering to encompass all aspects of production management, including strategic consulting on agency production models and content ecosystems.
Claire Randall Consulting now has offices and consultants throughout EMEA, North America, LATAM, and APAC and is a world leading advertising production consultancy. Claire is a well-known figure in the industry, consulting and advising for industry bodies such as ISBA (Incorporated Society of British Advertisers), the WFA (World Federation of Advertisers), the IPA (Institute of Practitioners in Advertising) and the ANA (Association of National Advertisers).
Natalie Ross, Head of North America, Claire Randall Consulting (New York & Chicago only)
Natalie joined CRC in 2001 and has over 30 years’ experience in production. She heads up the North America office, overseeing all the Consultants and working on all CRC’s NA based clients, across all channels (Print, TV, Digital). Prior to CRC, she was an Executive Producer at various New York agencies and Head of Broadcast at Margeotes, Fertitta and Weiss and Amsteryard. She worked on various accounts including Burger King, Kodak, Goodyear, Unilever, General Foods, Martini/Bacardi, Kraft and Godiva.
Brenda Surminski, Canada Lead, Claire Randall Consulting (Toronto only)
Brenda always wanted to make films and after completing a degree in Television and Film studies in Toronto, she found herself working inside an advertising production department at Leo Burnett. Fast forward 25 years and she’s covered all the bases. Worked on both sides of agency and production house, produced countless broadcast spots for global advertisers, shooting all over the world for clients like American Express, Visa, 7-UP, VW, Unilever, P&G, and various financial institutions and NGOs. She’s been head of broadcast at various agencies, most notably Ogilvy for 10 years. She joined CRC in 2022 and is based in Toronto.
Brenda always wanted to make films and after completing a degree in Television and Film studies in Toronto, she found herself working inside an advertising production department at Leo Burnett. Fast forward 25 years and she’s covered all the bases. Worked on both sides of agency and production house, produced countless broadcast spots for global advertisers, shooting all over the world for clients like American Express, Visa, 7-UP, VW, Unilever, P&G, and various financial institutions and NGOs. She’s been head of broadcast at various agencies, most notably Ogilvy for 10 years. She joined CRC in 2022 and is based in Toronto.
Keri Bruce, Partner, ReedSmith
Keri Bruce lead’s the Reed Smith advertising team and is an advertising law partner at Reed Smith. She advises clients on a wide array of advertising-related matters, including advertising regulation, social media marketing, emerging technologies such as AI, the metaverse and NFTs, sweepstakes and contests, commercial co-ventures, loyalty programs, intellectual property, and rights of publicity matters, sponsorships, SAG-AFTRA.
Keri Bruce lead’s the Reed Smith advertising team and is an advertising law partner at Reed Smith. She advises clients on a wide array of advertising-related matters, including advertising regulation, social media marketing, emerging technologies such as AI, the metaverse and NFTs, sweepstakes and contests, commercial co-ventures, loyalty programs, intellectual property, and rights of publicity matters, sponsorships, SAG-AFTRA.
In addition, she helps clients negotiate advertising related agreements, including media and creative agency agreements; media buys; talent, influencer, and celebrity endorsement agreements; production contracts; intellectual property and sponsorship agreements; and loyalty programs.
Chris Williams, CMO, Arima Data (Toronto only)
Chris served as VP Digital at ACA (Association of Canadian Advertisers) for over 4 years. During that time, he was one of the authors of ACA’s Marketing Communications Service Agreement in addition to working with the MRC (Media Ratings Council) on audits and accreditations of major digital platforms. During his 30 years in digital media, he was President of IAB Canada, a Board Member of the Destination Ontario and participant in numerous trade associations. He is currently the CMO at Arima Data, an advanced data science platform which offers self-directed Market Mix Models integrated with Canada’s first synthetic data population for marketers
To reserve your place
If you have not had an invitation but would like to attend please email editorial@pxpiq.com requesting a delegate place at the MarPro Summit, New York, Chicago or Toronto (please specify which city). This free to attend event is exclusively for brands and is not open to agencies or vendors.
About Marketing Procurement iQ
Marketing Procurement iQ is the only online global platform containing 100’s of articles that focuse exclusively on advertising and marketing implementation, delivering an exceptional business intelligence resource.
Marketing Procurement iQ are also the organisors of the annual 2 day Marketing Procurement iQ (Europe) Conference in London.
Marketing Procurement iQ specialises in covering marketing procurement, media management, category management, marketing operations, marketing services, in-house agencies, creative production and creative operations.
We provide insights into five key areas: People, Process, Partners, Technology and Ethics & Ecology across three regions AMEA, Americas and APAC.
The highly regarded ‘Big Interview’ series includes Women of Influence; Masters in Marketing Procurement and Leaders in Creative Production.
Our respected editorial examines the full spectrum of industry issues, challenges and opportunities. We cover in-depth interviews with leading industry figures, thought leadership articles, business intelligence analysis, insight data, opinion pieces, implementation case studies, best practice management insights, specialist sector reports, subject matter expert insights, industry research reports, cutting edge technology reviews and knowledge sharing.