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Marketing Procurement iQ publishes issue #2 of The Review digital magazine. Download now!
The Review is the only magazine dedicated to covering marketing procurement, media management and creative production. The 88-page digital magazine contains 30 insightful articles and lists and is now available to download.
30 Insightful articles
The 88 page digital edition contains 30 articles including the Who Owns Who agency family tree, a comprehensive global list of search consultants and thought leadership articles covering artificial intelligence (AI), agency management, DE&I, sustainability, media management, pitching, creative production, talent and rights management and Women of Influence interview.
How to use the digital edition
Click on any of the links in the List of Contents below to read a specific article in The Review magazine.
Or click here to see the whole edition from the front cover onwards.
Use the directional arrows on the left and right to turn the pages or just use the ‘Navigation’ tab at the top left of the digital edition to see a thumbnail image of every article and simply click through to read individually.
Each article can either be enlarged and read ‘on page’ by double clicking on the page (double click again to reduce the size) or read the very clear ‘text only’ version by clicking on the ‘Freeflow Reader’ tab at the side of each article page. The ‘Freeflow’ feature also includes an audio and translation feature.
The Review: List of Contents
Scroll down the list below and click on an individual article to read the digital version or click here to view the Contents Page
Managing Agency / Client Relationships
I’m no marketing procurement expert but…Tracey Barber, Havas Creative
To bridge marketing and procurement: let media be your connector. Melissa Wisehart, Media.Monks
Should agency management sit with marketing or procurement? Jim Wallace, BLUM Consulting Partners
Procurement’s future is bright….and busy, Nick Louisson, Director of Agency Services, ISBA
Marketing Procurement Made Simple. RAUS Global
Pitch
Pitch procurement: The winning game plan, Hasan Arik, Redmill Solutions
Searching for a search consultant? Global list of consultants.
Pitch positive pledge. Update from ISBA
Artificial Intelligence (AI)
AI and media planning and buying. Nick Swimer and Keri Bruce, ReedSmith
AI throws value into chaos: A journey into the wild abyss. Jon Williams, The Liberty Guild
The future of AI in client – agency relationships. Bruno Gralpois, Agency Mania
Media Management
Is true cross-media measurement about to become a reality in the UK?. Tom George, Origin
Marginal Gains. Big Wins. Tom Denford, ID Comms
UK programmatic audit suggests improvements in online advertising transparency. Claire O’Brien, ISBA
Changing media 3.0. Matt Green, WFA
The State of In-Housing report 2023. Adam Kirby, Alchemists
Creative Production
Production in a challenging and complex environment. Claire Randall
No-Shoring: The Battle of the Global Cities, Mykhail Pimenov, Locaria
Virtual Production Case Study, The Big Picture: Reckitt Embraces Virtual Production at Scale
How to drive value through unreal engine, Stephen Barnes, Collective
The elephant in the room. Mark Egmon, TTC
Harder, better, faster, stronger, Austen Donnellan, SPRING
A call to action for sustainability in production!, Traci Dunne, APR
Interviews
Women of Influence: Christine Moore talks to Tara J Agen, HP
Business
Media inflation trends in 2023 and how to capitalise on them, Fredrik Kinge, ECI Media Management
Five actions to offset marketing budget reductions, Cliff Campeau, AARM
Who owns who? R3 Agency Guide to agency holding companies and leading Indy’s