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Marketing Procurement
MSQ Procurefest Special: The Future of the Pitch
9am (BST) on Wednesday the 14th of September will see MSQ bring together marketing procurement industry experts, to discuss the complications of the marketing pitch process
Agency group MSQ is hosting an event asking the question, “Is the marketing pitch process broken?” With recent initiatives like the Pitch Positive Pledge and new calls by advertising agencies to end the process after chemistry meetings, there are plenty of suggestions currently tabled for ways it can be improved.
But what will drive genuine change? And what change is really needed? In a special roundtable, MSQ brings together experts from key areas across marketing procurement, brands, agencies and industry trade bodies for a more purposeful, constructive debate.
Panellists include:
- Tina Fegent, Global Marketing Procurement Consultant
- Kyrsten Halley, Brand Creator, Samworth Brothers
- Duncan Wood, Managing Partner, Ingenuity
- Ali Aylward, Marketing Category Buyer, Suntory
- Kate Howe, Executive Director, MSQ
The MSQ roundtable will discuss if it’s now time to move the conversation from the typical industry echo chamber and bring all pitch influencers to the table.
For those who would like to attend virtually, sign up for the online event for free via Eventbrite here: https://www.eventbrite.co.uk/e/procurefest-special-the-future-of-the-pitch-tickets-403889724037