Masters in Marketing Procurement Series In Partnership With RightSpend

Masters in Marketing Procurement series launches in partnership with RightSpend

This week, Marketing Procurement iQ will be launching Masters in Procurement, in partnership with RightSpend, kicking off with Antonio Humphreys, Group Manager at Adobe.

Masters in Marketing Procurement is a global series providing invaluable peer led insights into marketing procurement best practice, thought leadership and innovation from leading brands around the world

Marketing Procurement iQ is delighted to be supported by RightSpend, the global online data-driven marketing procurement platform for marketing and procurement professionals whose solutions help brands gain clarity and greater control over their marketing spend and to manage their agency relationships more effectively – all in real time and in one centralized space.

Marketing Procurement plays a pivotal role in supporting marketing to maximise the value that they are spending in their marketing activities from contract negotiation to benchmarking and from performance measurement reviews to supplier relationship management; from supplier diversity to sustainable production and from transparency to value creation. 

Stakeholder management and in-depth knowledge of the category is key for marketing procurement. Its marketplace is complex and constantly having to adapt to the evolving digital transformational landscape. 

In light of this, this will be a series of global interviews aimed at providing insights into the current and future opportunities and challenges within marketing procurement from different industry sectors across a range of marketing, advertising and media activities. 

We will look at individuals’ current roles and hopefully, a glimpse at the backstory of how they became involved in marketing procurement and some of the achievements and influences that have shaped their approach to business.

Our purpose is to help share peer led knowledge and experience, and inspire and educate other members of our industry about how marketing procurement can deliver efficiency and effectiveness across this complex category of work.

You can read the full interview with Antonio Humphreys, Group Manager at Adobe here