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Women of Influence
Women of Influence in Partnership with Decideware
Agencies
Marketing Procurement
Three fundamental steps to build and maintain trust between advertisers and agency partners
Marketing Procurement
We don’t talk about… no, no!
Creative Production
Henry Stewart’s Creative Ops live New York conference to return
Reports & Guides
New report from R3 shows global new business reviews increased by 53.5% in 2021
Marketing Procurement
Changing agencies: Will 2022 be a record year of breakups and honeymoons?
Marketing Procurement
Top Tips: IPA & CIPS on how agencies, marketing and procurement can work better together
Marketing Procurement
Advertisers: Get ready for the talent wars
Marketing Procurement
More empathy, less blame: marketing procurement post-Covid
Marketing Procurement
Achieving Superior Supplier Value: collaboration and focus
Creative Production
The rise of the Adaptive Agency
Creative Production
Agency Pricing: Why effective scoping and taxonomy are essential in delivering digital transformation and profit for agencies
Marketing Procurement
Taming alligators: Creative agency exit audits
Marketing Procurement
Opinion: Quote Unquote – How agencies get creative with choosing suppliers
Marketing Procurement
For marketing, efficiency and effectiveness are two sides of the same coin
Marketing Procurement
Webinar: Reinventing the agency model by removing complexity
Marketing Procurement
Shapeshifters: morphing the agency model by removing complexity
Marketing Procurement
VoxComm: Late Payment. It’s not smart. It’s irresponsible.
Marketing Procurement
Money Matters: Making remuneration agreements work for client and agency
Creative Production
Remote Production: The cost benefit will not be lost on marketers
Marketing Procurement
The evolving role of procurement in agency remuneration
Marketing Procurement
Contract Compliance Audits during Covid-19: Can and should they still be done?
Marketing Procurement
Four areas of budget and agency management: Responsible measures in uncertain times
Marketing Procurement
Payment Terms: Four implications for agency partners of longer payment terms
Marketing Procurement
Four types of risk profiles when working with agency partners: What’s yours?
Marketing Procurement
Perfect fit: The value of preferred vendor relationships
Creative Production
Perfect Storm: The collision of client payment terms and the post COVID economy
Marketing Procurement
Pitching and chemistry in the time of COVID-19
Marketing Procurement
Why getting the commercial relationship right between advertisers and agencies is critical
Media Management
How Barclays took the advertiser-agency contract to a whole new level of transparency
Marketing Procurement
‘Big Four Only’ compliance audit clauses: Are they still a problem for advertisers?
Creative Production
I’ve seen the future of creative advertising production and it’s ‘Mid-Tier’
Media Management
Trust and Transparency in Media and Marketing
Marketing Procurement
Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement
10 Strategic and operational principles for agency selection
Marketing Procurement
Global Agency Relations Management – Acceleration of Change