Cliff Campeau

Marketing Procurement

How will AI impact agency business models and compensation?

Marketing Procurement

Blind trust puts advertisers at risk

Media Management

Three key reports every marketer should review

Cliff Campeau AARM
Marketing Procurement

Who should be responsible for Agency Performance Management?

Cliff Campeau of Advertising Audit & Risk Management (AARM)
Media Management

Consumer privacy protection regulators are ready. Are you?

Marketing Procurement

5 actions to offset marketing budget reductions

Media Management

Cliff Campeau on why ad industry trends pose real risks to advertisers

Marketing Procurement

Opinion: Can treading water be considered progress?

Marketing Procurement

Advertisers: Did you get what you paid for?

Creative Production

Are you paying competitive rates for agency studio services?

Marketing Procurement

Three fundamental steps to build and maintain trust between advertisers and agency partners

Media Management

Time & Material: The best mode of agency remuneration?

Media Management

Cliff Campeau on media management in a post-pandemic world 

Marketing Procurement

The balancing act of project versus retainers

Media Management

Rebuilding trust: return to the tried and true “principal-agent” business model

Media Management

What Role Will Media Agencies Carve Out for Themselves?

Cliff Campeau

Marketing Procurement

How will AI impact agency business models and compensation?

Marketing Procurement

Blind trust puts advertisers at risk

Media Management

Three key reports every marketer should review

Cliff Campeau AARM
Marketing Procurement

Who should be responsible for Agency Performance Management?

Cliff Campeau of Advertising Audit & Risk Management (AARM)
Media Management

Consumer privacy protection regulators are ready. Are you?

Marketing Procurement

5 actions to offset marketing budget reductions

Media Management

Cliff Campeau on why ad industry trends pose real risks to advertisers

Marketing Procurement

Opinion: Can treading water be considered progress?

Marketing Procurement

Advertisers: Did you get what you paid for?

Creative Production

Are you paying competitive rates for agency studio services?

Marketing Procurement

Three fundamental steps to build and maintain trust between advertisers and agency partners

Media Management

Time & Material: The best mode of agency remuneration?

Media Management

Cliff Campeau on media management in a post-pandemic world 

Marketing Procurement

The balancing act of project versus retainers

Media Management

Rebuilding trust: return to the tried and true “principal-agent” business model

Media Management

What Role Will Media Agencies Carve Out for Themselves?