Put Banner here
Latest
Big Interviews
Creative Production
In-House
Media Management
Marketing Procurement
Ethics & Ecology
Subject Matter Expert
Reports & Guides
Who’s Hiring?
All Content
Creative Production
CV-19 New Normal
Ebiquity
In-House Agency
In-House
Marketing Procurement
Masters in Marketing Procurement
Media Management
Reports & Guides
Subject Matter Expert
Advertising & Marketing
Advertising Production Resources (APR)
Big Interviews
Creative Production
CV-19 New Normal
Ebiquity
Ethics & Ecology
In-House
In-House Agency
Leaders in Creative Production
Marketing Procurement
Masters in Marketing Procurement Series In Partnership With RightSpend
Media Management
Reports & Guides
Subject Matter Expert
Uncategorised
Who's Hiring?
Women of Influence
Women of Influence in Partnership with Decideware
Creative Production
Creative Production
SPRING Production expands growth team with key appointment
Creative Production
Three questions to ask yourself when purchasing a scaled content solution
Marketing Procurement
Marketing Procurement & Financial Management Summit: New York, Chicago & Toronto, October 2024
Creative Production
From too much to too little: The Unintended Consequences of Decoupling
Creative Production
Improving campaign effectiveness for lower cost – the power of creative scoring with AI
Creative Production
APR Webinar launch: How AI is Transforming Video and Content Production
Creative Production
90% of companies offshore creative production or post-production services. Here’s why.
Creative Production
Omnicom agency, Mother Tongue, launches Mother Tongue AI to build better human-AI interactions
Creative Production
Creative Production: Bidding and Awarding the Right Director or Photographer
Creative Production
ICP Announces Acquisition of UK-based Team 6ix
Creative Production
No-shoring: The battle of the global cities
Creative Production
DAM. I wish I was your lover.
Creative Production
The Future of DCO
Creative Production
Webinar: Buying Production & The Bidding Process
Creative Production
The big picture: Reckitt embraces virtual production at scale
Creative Production
Production in a challenging and complex environment
Reports & Guides
Marketing Procurement iQ publishes issue #2 of The Review digital magazine. Download now!
Ethics & Ecology
A call to action for sustainability in production!
Creative Production
MSQ hires content and production heavyweights to launch more sustainable and culturally relevant global production offer
Marketing Procurement
Marketing Procurement & Financial Management Summits: Autumn 2023
Creative Production
APR Founder Jillian Gibbs announces launch of The Marketer’s Guide to Creative Production book
Creative Production
Harder, better, faster, stronger
Marketing Procurement
Marketing Procurement & Financial Management Summit: Zurich June 2023
Creative Production
cain&abelDDB launches new in-housing model to deliver creative excellence for clients
Creative Production
The future of AI in client – agency relationships
Creative Production
Dentsu agrees to acquire Tag to grow creative production capabilities
Creative Production
Dragonfly AI: Implementation of AI in advertising and marketing
Creative Production
Brand creation and implementation agency BRANDED sets up new US HQ as the company announces strategic repositioning
Creative Production
Content automation & AI: Creative production insights from the localisation industry
Creative Production
Offshore Creative Production: 2023 Global Benchmark Report
Women of Influence in Partnership with Decideware
Green The Bid: Jessie Nagel and Gabi Kay talk about how the movement they co-founded is helping create sustainable production
Creative Production
Your brand might be getting lost in translation: 3 tips for crafting effective and authentic digital content
Creative Production
Seven reasons why decoupling marketing development and strategy from asset production is worthwhile
Creative Production
Henry Stewart Los Angeles 2022: Creative Operations takes centre stage
Reports & Guides
Survey: 2023 benchmark report for offshore creative production
Leaders in Creative Production
Carlos Ricardo of HP: Creating the content factory
Creative Production
AI’s growing role in translation: how it will – and won’t – change the industry
Creative Production
Claire Randall: The impact of inflation on production
Leaders in Creative Production
Girl&Bear: Dan Montalbano talks about the Magic and the Machine
Leaders in Creative Production
Q&A with Stef Sokolowski, Managing Director of We Are Amnet Americas
Creative Production
Hogarth Worldwide and Final Pixel partner to offer global virtual production services
Creative Production
Stagwell acquires PEP Group
Creative Production
Double disruption will fill the content gap
Creative Production
Jamie Richards on how Branded delivers a unified solution
Creative Production
Global sustainability in production: Creating a culture of accountability
Creative Production
Creative automation: Why not ditch the manual effort?
Women of Influence in Partnership with Decideware
Claire Randall: Clarity is the key to unlocking efficiencies
Creative Production
Havas Studios appoints James Sanderson as Global COO
Leaders in Creative Production
Clair Carter-Ginn: Modelling the world of creative operations
Creative Production
Are you paying competitive rates for agency studio services?
Creative Production
WFA and TKM Global Content Production report overview
Leaders in Creative Production
Why a consultancy-first approach is key to technology adoption
Leaders in Creative Production
Julia Arenson: ‘Should’ve gone to Specsavers’
Creative Production
How to enhance your in-house creative team with an external creative production agency
Women of Influence in Partnership with Decideware
Nicky Russell: An anomaly who went from agency runner to COO in eight years
Women of Influence in Partnership with Decideware
International Women’s Day – Hard-won successes, but still much to do
In-House
Bannerflow: A deep dive into The State of In-House 2022 report
Creative Production
Marketing Procurement iQ agree media partnership with HS Creative Operations London, New York and APAC
Creative Production
Richards steps up to CEO role at Branded
Women of Influence in Partnership with Decideware
Andrea Ruskin: On an in-house mission
Reports & Guides
New report reveals continued growth of IHAs against tighter marketing budgets
Leaders in Creative Production
Joyce Chen: an “anything is possible” kind of leader
Women of Influence in Partnership with Decideware
Jillian Gibbs: Ever the optimist and Titan 100 CEO
Creative Production
Performance Production: Scaling content for marketing globally
Creative Production
VCCP Group launches global content creation studio, Girl&Bear
In-House
In-House Or No House?
Women of Influence in Partnership with Decideware
Pamala Buzick Kim: The journey that led her to Free The Work for underrepresented creatives
Leaders in Creative Production
Production: Connecting Creative and Marketing + Procurement
Women of Influence in Partnership with Decideware
Analisa Goodin: how licensing creative content on the internet turned an idea into a billion dollar vision
Leaders in Creative Production
Mat Mildenhall of eg+ worldwide: Flipping the production model
Marketing Procurement
What’s New In Food Packaging, 2021 Edition
Creative Production
Crowdsourced Content: authentic, accessible and accelerating
In-House
What Makes A Great In-House Creative Director?
Creative Production
Lindsay Hong: Scaling multilingual content whilst retaining local sentiment
Creative Production
How brands measure ROI in influencer marketing
Creative Production
What the new global vocabulary emerging from the pandemic tells international marketers
Creative Production
Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 2
Creative Production
Thought Leadership: 3D For The Masses
Creative Production
Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 1
Subject Matter Expert
11 Video crowdsourcing platforms to help boost authenticity for your brand
In-House
The rise of the UK in-house agency
Creative Production
How to rebalance the origination versus adaption split in marketing today
Creative Production
What is modular content and why do pharma marketers need it NOW?
Creative Production
adam&eveDDB launches cain&abel worldwide, merging its two content and production powerhouses, cain&abel and Gutenberg Global
Subject Matter Expert
The Unfolding Story of Corrugated Packaging
Ethics & Ecology
‘Winning the decade’: S4Capital sets out its plans for sustainable development
Creative Production
Havas partners with Wellcom Worldwide to launch global production business, Havas Studios
Creative Production
Marketing Localisation – Creative Translation, Transcreation or Multilingual Copywriting. Which to use and when?
Ethics & Ecology
AdGreen readies carbon calculator as Nestlé and Unilever amongst the first to commit to advertising levy
Ethics & Ecology
Denise Carter: Representative images are just the start for true Diversity, Equity and Inclusion
Creative Production
The rise of the Adaptive Agency
Creative Production
Agency Pricing: Why effective scoping and taxonomy are essential in delivering digital transformation and profit for agencies
In-House
When corporate and in-house agency cultures collide
Ethics & Ecology
Danone and Travlrr talk about the ‘Sustainable Remote’ advertising production model
Creative Production
Why agencies need to elevate Creative Ops
Marketing Procurement
Opinion: Quote Unquote – How agencies get creative with choosing suppliers
Creative Production
Watch the world’s first sustainable automotive production solution in action
Creative Production
Could the world’s first sustainable automotive production solution significantly cut carbon emissions and travel costs?
Ethics & Ecology
UK Ad Industry gets behind implementing Ad Net Zero in run up to COP26
Creative Production
Putting the ‘O’ in DCO
Creative Production
Localization: Six key lessons learned over fifteen years
Marketing Procurement
Music Licensing Rights: The Use of Old Music in Times of Crisis
In-House
State of In-Housing 2020 Report
Creative Production
APR publish sixteen point production insurance guide and online global location tracker
In-House
Tenth annual Cella report benchmarks in-house creative community
In-House
The Five pillars of the In-House Agency value proposition
In-House
COVID-19 Impact Report on In-House Agencies
In-House
In-House Agencies Rise to the COVID-19 Challenge
In-House
ANA Survey: In-House teams playing a key role in getting work done
Creative Production
Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability
Creative Production
Translation: Brand language in market – how to avoid expensive mistakes
In-House
Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams
In-House
CMP: What is a Creative Management Platform?
Marketing Procurement
Golden Ratios: The end of the 80/20 rule in planning marketing investment
In-House Agency
The In-House Agency advantage
Marketing Procurement
Perfect fit: The value of preferred vendor relationships
Creative Production
Perfect Storm: The collision of client payment terms and the post COVID economy
Media Management
DCO: What is Dynamic Content Optimisation?
Creative Production
Why brands are taking greater control of the evolving advertising and creative production landscape
Marketing Procurement
Music Licensing: Clear as mud
Marketing Procurement
Sync Market: Requires due diligence and smarter procurement from brands
Subject Matter Expert
UGC: What really is User-Generated Content?
Marketing Procurement
Bid Management: Transparency in the bidding process for creative production: Part Two
Marketing Procurement
Bid Management: Transparency in the bidding process for creative production: Part One
Creative Production
Rights Management Strategy: How to right your wrongs with usage rights
Creative Production
Resource Management: What is it and what does it bring to creative operations?
In-House
In-House Agencies – How did we get here and do they really deliver ‘more for less’?
Creative Production
Digital Asset Management: What Is The Digital Asset Supply Chain?
In-House
Video Production: Sourcing freelance videographers in the gig economy