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Marketing Procurement
VoxComm: Late Payment. It’s not smart. It’s irresponsible.
Marketing Procurement
Money Matters: Making remuneration agreements work for client and agency
Marketing Procurement
How marketing procurement can develop sustainable relationships in the ‘new normal’
Marketing Procurement
Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement
Four areas of budget and agency management: Responsible measures in uncertain times
Marketing Procurement
Payment Terms: Four implications for agency partners of longer payment terms
Marketing Procurement
Four types of risk profiles when working with agency partners: What’s yours?
Marketing Procurement
Bid Management: Transparency in the bidding process for creative production: Part One
Media Management
How Barclays took the advertiser-agency contract to a whole new level of transparency
Marketing Procurement
‘Big Four Only’ compliance audit clauses: Are they still a problem for advertisers?
Media Management
Trust and Transparency in Media and Marketing