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New report from R3 shows global new business reviews increased by 53.5% in 2021
Marketing Procurement
Changing agencies: Will 2022 be a record year of breakups and honeymoons?
Media Management
Media transparency in the post-pandemic climate: What advertisers and agencies must address
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Cliff Campeau on media management in a post-pandemic world
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More empathy, less blame: marketing procurement post-Covid
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Rebuilding trust: return to the tried and true “principal-agent” business model
Media Management
Pathfinding study lays down a challenge the industry will strive to meet
Media Management
Time for change and transparency in programmatic advertising
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Programmatic media buying guide: Fixing the leaky bucket
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‘Big Four Only’ compliance audit clauses: Are they still a problem for advertisers?
Marketing Procurement
Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement
10 Strategic and operational principles for agency selection