Reports & Guides

Audience Extension Networks – A Guide for Advertisers
Media Management

Audience Extension Networks – A Guide for Advertisers

Reports & Guides

MSQ Marketing Procurement Survey 2023: call for entries

Creative Production

Offshore Creative Production: 2023 Global Benchmark Report

Media Management

Report: What impact are world events having on global media inflation?

Reports & Guides

Survey: 2023 benchmark report for offshore creative production

Marketing Procurement

Latest research shows CMOs benefit greatly from better working relationships with procurement

Marketing Procurement

ANA report finds perceived contribution of marketing procurement differs widely from marketers to agencies

Marketing Procurement

Havas report unveils new client-agency relationship barometer and the growing influence of marketing procurement

Reports & Guides

WFA & Flock Associates’ report: Tech & Tools in Marketing Procurement

Media Management

Media Contract Guidance for Advertisers: Global Best Practice 2022 report

Creative Production

WFA and TKM Global Content Production report overview

Reports & Guides

To audit or not to audit: An analysis of FirmDecisions’ latest report

Marketing Procurement

Four marketing procurement trends shaping strategy in 2022

Reports & Guides

New report from R3 shows global new business reviews increased by 53.5% in 2021 

Ethics & Ecology

A global guide to 30 DE&I organisations, certifications and supplier databases for advertising and marketing

Reports & Guides

New report reveals continued growth of IHAs against tighter marketing budgets

Creative Production

Performance Production: Scaling content for marketing globally

Reports & Guides

WFA makes Global Marketing Procurement 2020 and Beyond report available to download

Reports & Guides

How marketing procurement can bridge the gap with marketing

Media Management

Ebiquity and WFA’s report shows that capability gaps are creating significant challenges for large advertisers

Ethics & Ecology

“The Sustainable Marketer”: Talking the talk or Walking the walk? 

Creative Production

Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 2

Creative Production

Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 1 

In-House

Research shows how Covid fast-tracked In-House Agency growth

Ethics & Ecology

How to Make Marketing Supplier Diversity Meaningful

Ethics & Ecology

‘Winning the decade’: S4Capital sets out its plans for sustainable development

Maryl Adler
Marketing Procurement

Maryl Adler explains how Procurement can drive innovation through partnership

State of In-Housing 2020 Report
In-House

State of In-Housing 2020 Report

APR publish sixteen point production insurance guide and online global location tracker
Creative Production

APR publish sixteen point production insurance guide and online global location tracker

Are online marketplaces right for printing and marketing services?
Marketing Procurement

Are online marketplaces right for printing and marketing services?

Procurement has room to improve on gender diversity
Marketing Procurement

Procurement has room to improve on gender diversity

Media Management

Pathfinding study lays down a challenge the industry will strive to meet

Media Management

Time for change and transparency in programmatic advertising

In-housing and the changing marketing landscape
Media Management

In-housing and the changing marketing landscape: a dive into Media Sense’s 2020 and Beyond report

Money matters: Making remuneration agreements work for client and agency
Marketing Procurement

Money Matters: Making remuneration agreements work for client and agency

Tenth annual Cella In-House benchmark report
In-House

Tenth annual Cella report benchmarks in-house creative community

COVID-19 Impact Report on In-House Agencies
In-House

COVID-19 Impact Report on In-House Agencies

In-House Agencies Rise to the COVID-19 Challenge
In-House

In-House Agencies Rise to the COVID-19 Challenge

ANA Survey: In-House teams playing a key role in getting work done
In-House

ANA Survey: In-House teams playing a key role in getting work done

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability
Creative Production

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams
In-House

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams

Programmatic media buying guide: Fixing the leaky bucket
Media Management

Programmatic media buying guide: Fixing the leaky bucket

Procurement: Marketing’s first line of defence
Marketing Procurement

Procurement: Marketing’s first line of defence

Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement

Golden Ratios: The end of the 80/20 rule in planning marketing investment

The evolving role of procurement in agency remuneration
Marketing Procurement

The evolving role of procurement in agency remuneration

Contract Compliance Audits during Covid-19: Can and should they still be done?
Marketing Procurement

Contract Compliance Audits during Covid-19: Can and should they still be done?

Research showsTV and Radio perform significantly better for brand building campaigns in the UK
Media Management

Research showsTV and Radio perform significantly better for brand building campaigns in the UK

Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement

Agency Selection: The Art and Science of selecting the right agency partner

10 Strategic and operational principles for agency selection
Marketing Procurement

10 Strategic and operational principles for agency selection

Ebiquity report details best practice guidelines to help advertisers succeed in the art and science of agency selection.
Media Management

Seeing the forest from the trees: Maximising the value of media. Special Report

Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets
Media Management

Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets

Global Agency Relations Management – Acceleration of Change
Marketing Procurement

Global Agency Relations Management – Acceleration of Change

Reports & Guides

Audience Extension Networks – A Guide for Advertisers
Media Management

Audience Extension Networks – A Guide for Advertisers

Reports & Guides

MSQ Marketing Procurement Survey 2023: call for entries

Creative Production

Offshore Creative Production: 2023 Global Benchmark Report

Media Management

Report: What impact are world events having on global media inflation?

Reports & Guides

Survey: 2023 benchmark report for offshore creative production

Marketing Procurement

Latest research shows CMOs benefit greatly from better working relationships with procurement

Marketing Procurement

ANA report finds perceived contribution of marketing procurement differs widely from marketers to agencies

Marketing Procurement

Havas report unveils new client-agency relationship barometer and the growing influence of marketing procurement

Reports & Guides

WFA & Flock Associates’ report: Tech & Tools in Marketing Procurement

Media Management

Media Contract Guidance for Advertisers: Global Best Practice 2022 report

Creative Production

WFA and TKM Global Content Production report overview

Reports & Guides

To audit or not to audit: An analysis of FirmDecisions’ latest report

Marketing Procurement

Four marketing procurement trends shaping strategy in 2022

Reports & Guides

New report from R3 shows global new business reviews increased by 53.5% in 2021 

Ethics & Ecology

A global guide to 30 DE&I organisations, certifications and supplier databases for advertising and marketing

Reports & Guides

New report reveals continued growth of IHAs against tighter marketing budgets

Creative Production

Performance Production: Scaling content for marketing globally

Reports & Guides

WFA makes Global Marketing Procurement 2020 and Beyond report available to download

Reports & Guides

How marketing procurement can bridge the gap with marketing

Media Management

Ebiquity and WFA’s report shows that capability gaps are creating significant challenges for large advertisers

Ethics & Ecology

“The Sustainable Marketer”: Talking the talk or Walking the walk? 

Creative Production

Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 2

Creative Production

Challenging Everything: APR 2021 Content Creation Trends & Predictions: Part 1 

In-House

Research shows how Covid fast-tracked In-House Agency growth

Ethics & Ecology

How to Make Marketing Supplier Diversity Meaningful

Ethics & Ecology

‘Winning the decade’: S4Capital sets out its plans for sustainable development

Maryl Adler
Marketing Procurement

Maryl Adler explains how Procurement can drive innovation through partnership

State of In-Housing 2020 Report
In-House

State of In-Housing 2020 Report

APR publish sixteen point production insurance guide and online global location tracker
Creative Production

APR publish sixteen point production insurance guide and online global location tracker

Are online marketplaces right for printing and marketing services?
Marketing Procurement

Are online marketplaces right for printing and marketing services?

Procurement has room to improve on gender diversity
Marketing Procurement

Procurement has room to improve on gender diversity

Media Management

Pathfinding study lays down a challenge the industry will strive to meet

Media Management

Time for change and transparency in programmatic advertising

In-housing and the changing marketing landscape
Media Management

In-housing and the changing marketing landscape: a dive into Media Sense’s 2020 and Beyond report

Money matters: Making remuneration agreements work for client and agency
Marketing Procurement

Money Matters: Making remuneration agreements work for client and agency

Tenth annual Cella In-House benchmark report
In-House

Tenth annual Cella report benchmarks in-house creative community

COVID-19 Impact Report on In-House Agencies
In-House

COVID-19 Impact Report on In-House Agencies

In-House Agencies Rise to the COVID-19 Challenge
In-House

In-House Agencies Rise to the COVID-19 Challenge

ANA Survey: In-House teams playing a key role in getting work done
In-House

ANA Survey: In-House teams playing a key role in getting work done

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability
Creative Production

Video Production: A marketer’s guide to Briefing, Budgeting, Transparency and Sustainability

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams
In-House

Lack of existing talent hindering the impact of in-housing for a fifth of the marketing teams

Programmatic media buying guide: Fixing the leaky bucket
Media Management

Programmatic media buying guide: Fixing the leaky bucket

Procurement: Marketing’s first line of defence
Marketing Procurement

Procurement: Marketing’s first line of defence

Golden Ratios: The end of the 80/20 rule in planning marketing investment
Marketing Procurement

Golden Ratios: The end of the 80/20 rule in planning marketing investment

The evolving role of procurement in agency remuneration
Marketing Procurement

The evolving role of procurement in agency remuneration

Contract Compliance Audits during Covid-19: Can and should they still be done?
Marketing Procurement

Contract Compliance Audits during Covid-19: Can and should they still be done?

Research showsTV and Radio perform significantly better for brand building campaigns in the UK
Media Management

Research showsTV and Radio perform significantly better for brand building campaigns in the UK

Agency Selection: The Art and Science of selecting the right agency partner
Marketing Procurement

Agency Selection: The Art and Science of selecting the right agency partner

10 Strategic and operational principles for agency selection
Marketing Procurement

10 Strategic and operational principles for agency selection

Ebiquity report details best practice guidelines to help advertisers succeed in the art and science of agency selection.
Media Management

Seeing the forest from the trees: Maximising the value of media. Special Report

Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets
Media Management

Analysis shows $45bn in global profit up for grabs for brands that optimize ad budgets

Global Agency Relations Management – Acceleration of Change
Marketing Procurement

Global Agency Relations Management – Acceleration of Change