WFA

Marketing Procurement

WFA Report: Skills underpin the power of procurement

Media Management

Media inflation set to rise in 2025 and 2026 according to WFA Outlook report

Media Management

In-housing set for rapid and continued growth at major multinationals, WFA research

Marketing Procurement

WFA report calls for sponsorship to drive sustainability and social equity

The Future of Media Agency Models - MediaSense & WFA
Marketing Procurement

Future of Media Agency Models: New research report from WFA and MediaSense shows change is coming

WFA Global Media Report 3.0
Media Management

WFA publishes Global Media Charter 3.0 calling for a fairer, safer, more transparent and more sustainable media ecosystem for global advertisers

Marketing Procurement

WFA research reveals agencies feel more comfortable being honest with clients

Media Management

WFA and MediaSense report: Marketing is facing “worst-ever” talent crisis

Marketing Procurement

Latest Ebiquity and WFA report: Tackling Responsible Media

Reports & Guides

WFA & Flock Associates’ report: Tech & Tools in Marketing Procurement

Ethics & Ecology

Advertising’s leaders set pathway to net zero industry worldwide

Media Management

Media Contract Guidance for Advertisers: Global Best Practice 2022 report

Creative Production

WFA and TKM Global Content Production report overview

Marketing Procurement

Kredo and McLachlan named as new co-chairs of WFA Sourcing Forum

Media Management

Diversity: Brand Advance and Teads Announce New Global Partnership

Reports & Guides

WFA makes Global Marketing Procurement 2020 and Beyond report available to download

Ethics & Ecology

“The Sustainable Marketer”: Talking the talk or Walking the walk? 

Advertising & Marketing

WFA launches three groups to address key marketer priorities

WFA
Ethics & Ecology

Holding a mirror to itself: WFA launches the first global census of DE&I for the marketing and advertising industry

woolley
Marketing Procurement

Opinion: Does your marketing procurement live the core value of Project Spring?

Marketing Procurement

WFA define eleven world-class standards for marketing procurement

Marketing Procurement

Shifting Perceptions: WFA report sets out strategies to drive marketing procurement from cost savings to value creation

Media Management

WFA launches Global Media Board

Marketing Procurement

WFA launches Global Sourcing Board

The evolving role of procurement in agency remuneration
Marketing Procurement

The evolving role of procurement in agency remuneration

Five reasons in-housing marketing services may create as many challenges as opportunities
In-House

Five reasons in-housing marketing services may create as many challenges as opportunities

Global Agency Relations Management – Acceleration of Change
Marketing Procurement

Global Agency Relations Management – Acceleration of Change

WFA

Marketing Procurement

WFA Report: Skills underpin the power of procurement

Media Management

Media inflation set to rise in 2025 and 2026 according to WFA Outlook report

Media Management

In-housing set for rapid and continued growth at major multinationals, WFA research

Marketing Procurement

WFA report calls for sponsorship to drive sustainability and social equity

The Future of Media Agency Models - MediaSense & WFA
Marketing Procurement

Future of Media Agency Models: New research report from WFA and MediaSense shows change is coming

WFA Global Media Report 3.0
Media Management

WFA publishes Global Media Charter 3.0 calling for a fairer, safer, more transparent and more sustainable media ecosystem for global advertisers

Marketing Procurement

WFA research reveals agencies feel more comfortable being honest with clients

Media Management

WFA and MediaSense report: Marketing is facing “worst-ever” talent crisis

Marketing Procurement

Latest Ebiquity and WFA report: Tackling Responsible Media

Reports & Guides

WFA & Flock Associates’ report: Tech & Tools in Marketing Procurement

Ethics & Ecology

Advertising’s leaders set pathway to net zero industry worldwide

Media Management

Media Contract Guidance for Advertisers: Global Best Practice 2022 report

Creative Production

WFA and TKM Global Content Production report overview

Marketing Procurement

Kredo and McLachlan named as new co-chairs of WFA Sourcing Forum

Media Management

Diversity: Brand Advance and Teads Announce New Global Partnership

Reports & Guides

WFA makes Global Marketing Procurement 2020 and Beyond report available to download

Ethics & Ecology

“The Sustainable Marketer”: Talking the talk or Walking the walk? 

Advertising & Marketing

WFA launches three groups to address key marketer priorities

WFA
Ethics & Ecology

Holding a mirror to itself: WFA launches the first global census of DE&I for the marketing and advertising industry

woolley
Marketing Procurement

Opinion: Does your marketing procurement live the core value of Project Spring?

Marketing Procurement

WFA define eleven world-class standards for marketing procurement

Marketing Procurement

Shifting Perceptions: WFA report sets out strategies to drive marketing procurement from cost savings to value creation

Media Management

WFA launches Global Media Board

Marketing Procurement

WFA launches Global Sourcing Board

The evolving role of procurement in agency remuneration
Marketing Procurement

The evolving role of procurement in agency remuneration

Five reasons in-housing marketing services may create as many challenges as opportunities
In-House

Five reasons in-housing marketing services may create as many challenges as opportunities

Global Agency Relations Management – Acceleration of Change
Marketing Procurement

Global Agency Relations Management – Acceleration of Change