Creative Production

Webinar: Buying Production & The Bidding Process

Marketing Procurement iQ, is delighted to co-host a special training webinar led by Jillian Gibbs, APR Founder and Global CEO, and the author of “The Marketer’s Guide to Creative Production.“

Date and Time

Training Webinar
Virtual
Wednesday 29th November 2023
11.00am ET / 4.00pm UK

Video and film production is on the rise to serve the modern marketing organization, including connected TV, social video, Super Bowl ads, documentary films, digital video, and e-commerce video.

Once your creative concept or idea is approved, it’s time to figure out who and how to produce your content.

Speakers
In this 60-minute virtual training session, presented in collaboration with Geoff Hall, Founder and Publisher of the website Marketing Procurement iQ, www.mxpiq.com, we are delighted to introduce a special event led by Jillian Gibbs, APR Founder and Global CEO, and the author of “The Marketer’s Guide to Creative Production.”

Joining Jillian are Alan Sadler, Chief Production Officer, and Amanda Cadell, Video Consultant from the UK.

What will be covered?

During this session, you will gain valuable insights into the procurement of film and video production services from Production Houses, which represent directors in the industry.

The training will cover key aspects such as:

The steps involved in the bidding and Request for Proposal (RFP) process
How suppliers are selected
A comparison of single and competitive bidding approaches
Insights on production insurance
Production payment terms
Practical guidance on utilizing production data to make well-informed decisions

Who should attend?

Marketing Procurement
Marketing Operations
Creative Operations
In-House Client-side Producers.

What will you experience?

Those attending this session will expand their production knowledge to improve dialogue with marketing teams and agencies during video, film and photography production and increase their capabilities when assessing production company bids.

This event is open to brand teams.

Please REGISTER using your company email address for validation.

The recording will be available for all registrants up to 48 hours after the presentation so that we can support people in multiple time zones.